Ubiquiti vs Zyxel:Which is more popular by branded search?
In August 2026, Ubiquiti had more branded searches than Zyxel among network switch brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to Zyxel’s 2.9K, and held a 13.4% Share of Search versus Zyxel’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ubiquiti or Zyxel?
Compare the network switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ubiquiti, Zyxel. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Webex | Ubiquiti | NETGEAR | D-Link | Zyxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 18.7% | 13.5% | 7.2% | 4% | 0.09% |
| Nov 2025 | 56.5% | 18.6% | 13.5% | 7.2% | 4% | 0.09% |
| Dec 2025 | 56.7% | 18.3% | 13.5% | 7.3% | 4% | 0.09% |
| Jan 2026 | 56.6% | 18.6% | 13.5% | 7.2% | 4% | 0.09% |
| Feb 2026 | 56.5% | 18.5% | 13.4% | 7.5% | 4% | 0.11% |
| Mar 2026 | 52.8% | 20.4% | 14.7% | 7.7% | 4.4% | 0.12% |
| Apr 2026 | 54.7% | 21.4% | 12.6% | 7.4% | 3.8% | 0.1% |
| May 2026 | 57% | 18% | 13% | 8% | 3.9% | 0.1% |
| Jun 2026 | 57.6% | 18.2% | 13.1% | 7.2% | 3.9% | 0.08% |
| Jul 2026 | 57.5% | 18.2% | 13.1% | 7.2% | 3.9% | 0.08% |
| Aug 2026 | 59.5% | 15.6% | 13.4% | 7.4% | 4% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ubiquiti and Zyxel comparison changed over the last 12 months?
3 findings
- Ubiquiti was ahead of Zyxel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide moved from 13.5% to 13.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Zyxel’s estimated Share of Search among network switch brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for network switch brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ubiquiti’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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