Brandwave

How popular isGoogle Nest Wifi?

In September 2026, people searched for Google Nest Wifi by name about 16,100 times worldwide, a 31.5% decrease from the previous year. These searches made up 0.43% of all global Wi-Fi extender brand searches, placing Google Nest Wifi eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi extender brands, Google Nest Wifi did not appear in any of the answers.

Search and AI answers in September 2026

Google Nest Wifi is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. TP-LinkShare of searches 65.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NETGEARShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. eeroShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. D-LinkShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Google Nest WifiShare of searches 0.43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top Wi-Fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest Wifi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. Linksys4th
  5. D-Link5th
  6. eero–
  7. Ubiquiti–
  8. Google Nest Wifi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi extender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which Wi-Fi extender brands compete with Google Nest Wifi?

Google Nest Wifi against Wi-Fi extender brands worldwide, by month

Share of searches by month for TP-Link, NETGEAR, eero, D-Link, Linksys, Google Nest Wifi. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkNETGEAReeroD-LinkLinksysASUSUbiquitiGoogle Nest Wifi
Oct 202562%19.4%10.8%2.5%2.6%1.8%0.44%0.41%
Nov 202566.1%15.7%10.4%2.4%2.4%2%0.44%0.4%
Dec 202566.3%15.6%10.3%2.3%2.5%2%0.39%0.58%
Jan 202668.1%15.6%8.7%2.4%2.5%1.8%0.4%0.5%
Feb 202668.3%15.4%8.8%2.4%2.4%1.8%0.43%0.48%
Mar 202668.2%14.5%9.6%2.6%2.3%1.9%0.44%0.45%
Apr 202668.1%14.9%9.9%2.3%2.3%1.7%0.44%0.46%
May 202664.9%15.1%12.3%2.3%2.4%2%0.48%0.47%
Jun 202666.8%14.3%11.5%2.5%2.2%1.9%0.47%0.44%
Jul 202666.9%15.2%10.5%2.3%2.5%1.7%0.45%0.4%
Aug 202665.5%15%12.2%2.3%2%2%0.44%0.49%
Sep 202665.5%13.8%13.4%2.5%2.1%1.9%0.44%0.43%

  1. 1.TP-Link

    65.5%

    Held 1st. 199K estimated branded searches, -7.7% vs prior month. Share 0 points.

  2. 2.NETGEAR

    13.8%

    Held 2nd. 41.7K estimated branded searches, -15.6% vs prior month. Share -1.3 points.

  3. 3.eero

    13.4%

    Held 3rd. 40.5K estimated branded searches, +0.75% vs prior month. Share +1.1 points.

  4. 4.D-Link

    2.5%

    Held 4th. 7.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Linksys

    2.1%

    Held 5th. 6.4K estimated branded searches, -4.5% vs prior month. Share +0.1 points.

  6. 6.ASUS

    1.9%

    Held 6th. 5.8K estimated branded searches, -12.1% vs prior month. Share -0.1 points.

  7. 7.Ubiquiti

    0.44%

    Moved from 8th to 7th. 1.3K estimated branded searches, -7.6% vs prior month. Share 0 points.

  8. 8.Google Nest Wifi

    0.43%

    Moved from 7th to 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Google Nest Wifi, TP-Link and 6 other brands sell other things too, so only their searches that name this product count here, like “google nest wifi extender”.

Compare popularity between Google Nest Wifi and its closest rivals

Every comparison with Google Nest Wifi

7 comparisons

How has branded search demand for Google Nest Wifi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest Wifi worldwide fell from 23.5K to 16.1K.
  • Across the 12 months ending September 2026, Google Nest Wifi’s share of searches among Wi-Fi extender brands worldwide held steady, from 0.41% to 0.43%.

How did search popularity change for Wi-Fi extender brands worldwide in September 2026?

5 changes

  1. In September 2026, eero gained share of searches among Wi-Fi extender brands worldwide, from 12.2% to 13.4%.

  2. In September 2026, NETGEAR lost share of searches among Wi-Fi extender brands worldwide, from 15% to 13.8%.

  3. In September 2026, Ubiquiti rose from 8th to 7th among Wi-Fi extender brands worldwide.

  4. In September 2026, Google Nest Wifi fell from 7th to 8th among Wi-Fi extender brands worldwide.

  5. Estimated monthly branded searches for Linksys worldwide fell 22% over 12 measured months, from 8.2K to 6.4K in September 2026.

How are Google Nest Wifi’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google nest wifi
  • google nest wifi extender

How the Brand Demand Index is measured

Who owns Google Nest Wifi?

Google Nest Wifi is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Search Console, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Nest Wifi? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Nest Wifi compete?

Google Nest Wifi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi router brands6th of 62.2%Show ranking
Wi-Fi extender brands8th of 80.43%Shown above
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Is Google Nest Wifi your brand?

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