Brandwave

ASUS vs Google Nest Wifi:Which is more popular?

In September 2026, ASUS had more branded searches than Google Nest Wifi among Wi-Fi extender brands worldwide. ASUS had about 5,820 branded searches, while Google Nest Wifi had 1,300. ASUS made up 1.9% of all Wi-Fi extender brand searches we track, and Google Nest Wifi accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about Wi-Fi extender brands, ASUS appeared in two of the five answers and Google Nest Wifi in none.

Among Wi-Fi extender brands worldwide in September 2026

Who do people search for more?

ASUS, about 4 searches for every 1 for Google Nest Wifi

ASUS 5.8K searchesGoogle Nest Wifi 1.3K searches

Who does AI mention more?

ASUS, mentioned in 2 of 5 answers, Google Nest Wifi in 0

ASUS in 2 of 5Google Nest Wifi in 0 of 5

Who does AI recommend more?

ASUS, the only one of the two named

ASUS first in 2Google Nest Wifi never named

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Top Wi-Fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Nest Wifi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. Linksys4th
  5. D-Link5th
  6. eero–
  7. Ubiquiti–
  8. Google Nest Wifi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi extender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ASUS or Google Nest Wifi more popular in search?

This chart shows how often people search Google for ASUS and Google Nest Wifi by name. Each line represents a brand's share of searches for all eight Wi-Fi extender brands we track, month by month, from English-language searches worldwide.

ASUS and Google Nest Wifi among Wi-Fi extender brands worldwide, by month

Share of searches by month for ASUS, Google Nest Wifi. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkNETGEAReeroD-LinkLinksysASUSUbiquitiGoogle Nest Wifi
Oct 202562%19.4%10.8%2.5%2.6%1.8%0.44%0.41%
Nov 202566.1%15.7%10.4%2.4%2.4%2%0.44%0.4%
Dec 202566.3%15.6%10.3%2.3%2.5%2%0.39%0.58%
Jan 202668.1%15.6%8.7%2.4%2.5%1.8%0.4%0.5%
Feb 202668.3%15.4%8.8%2.4%2.4%1.8%0.43%0.48%
Mar 202668.2%14.5%9.6%2.6%2.3%1.9%0.44%0.45%
Apr 202668.1%14.9%9.9%2.3%2.3%1.7%0.44%0.46%
May 202664.9%15.1%12.3%2.3%2.4%2%0.48%0.47%
Jun 202666.8%14.3%11.5%2.5%2.2%1.9%0.47%0.44%
Jul 202666.9%15.2%10.5%2.3%2.5%1.7%0.45%0.4%
Aug 202665.5%15%12.2%2.3%2%2%0.44%0.49%
Sep 202665.5%13.8%13.4%2.5%2.1%1.9%0.44%0.43%

ASUS and Google Nest Wifi sell other things too, so only their searches that name this product count here, like “asus wifi booster”.

How has the ASUS and Google Nest Wifi comparison changed over the last 12 months?

3 findings

How did search popularity change for Wi-Fi extender brands worldwide in September 2026?

1 change

  1. In September 2026, Google Nest Wifi fell from 7th to 8th among Wi-Fi extender brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ASUS’s and Google Nest Wifi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

3 branded search terms

  • asus range extender
  • asus wifi booster
  • asus wifi extender

Google Nest Wifi

1 branded search term

  • google nest wifi extender

How the Brand Demand Index is measured

Other head-to-heads among Wi-Fi extender brands

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