D-Link vs NETGEAR:Which is more popular?
In September 2026, NETGEAR had more branded searches than D-Link among Wi-Fi extender brands worldwide. NETGEAR had about 41,700 branded searches, while D-Link had 7,490. NETGEAR made up 13.8% of all Wi-Fi extender brand searches we track, and D-Link accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Wi-Fi extender brands, NETGEAR appeared in four of the five answers and D-Link in one. NETGEAR was mentioned before D-Link in every answer.
Who do people search for more?
NETGEAR, about 6 searches for every 1 for D-Link
Who does AI mention more?
NETGEAR, mentioned in 4 of 5 answers, D-Link in 1
Who does AI recommend more?
NETGEAR, named ahead of D-Link in every answer
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Top Wi-Fi extender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NETGEAR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. D-Link was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NETGEAR was listed before D-Link in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi extender brands
5 answers
Asked ChatGPT
“Which wi-fi extender brand should I buy?”
Asked ChatGPT
“What are the best wi-fi extender brands?”
Asked ChatGPT
“What's the best wi-fi extender brand for better home coverage?”
Searched Google, AI Overview
“wifi extender”
Searched Google, AI Overview
“mesh wifi extender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is D-Link or NETGEAR more popular in search?
This chart shows how often people search Google for D-Link and NETGEAR by name. Each line represents a brand's share of searches for all eight Wi-Fi extender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NETGEAR, D-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | NETGEAR | eero | D-Link | Linksys | ASUS | Ubiquiti | Google Nest Wifi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 19.4% | 10.8% | 2.5% | 2.6% | 1.8% | 0.44% | 0.41% |
| Nov 2025 | 66.1% | 15.7% | 10.4% | 2.4% | 2.4% | 2% | 0.44% | 0.4% |
| Dec 2025 | 66.3% | 15.6% | 10.3% | 2.3% | 2.5% | 2% | 0.39% | 0.58% |
| Jan 2026 | 68.1% | 15.6% | 8.7% | 2.4% | 2.5% | 1.8% | 0.4% | 0.5% |
| Feb 2026 | 68.3% | 15.4% | 8.8% | 2.4% | 2.4% | 1.8% | 0.43% | 0.48% |
| Mar 2026 | 68.2% | 14.5% | 9.6% | 2.6% | 2.3% | 1.9% | 0.44% | 0.45% |
| Apr 2026 | 68.1% | 14.9% | 9.9% | 2.3% | 2.3% | 1.7% | 0.44% | 0.46% |
| May 2026 | 64.9% | 15.1% | 12.3% | 2.3% | 2.4% | 2% | 0.48% | 0.47% |
| Jun 2026 | 66.8% | 14.3% | 11.5% | 2.5% | 2.2% | 1.9% | 0.47% | 0.44% |
| Jul 2026 | 66.9% | 15.2% | 10.5% | 2.3% | 2.5% | 1.7% | 0.45% | 0.4% |
| Aug 2026 | 65.5% | 15% | 12.2% | 2.3% | 2% | 2% | 0.44% | 0.49% |
| Sep 2026 | 65.5% | 13.8% | 13.4% | 2.5% | 2.1% | 1.9% | 0.44% | 0.43% |
NETGEAR and D-Link sell other things too, so only their searches that name this product count here, like “netgear extender”.
How has the D-Link and NETGEAR comparison changed over the last 12 months?
3 findings
- NETGEAR was ahead of D-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D-Link’s share of searches among Wi-Fi extender brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 7.8K to 7.5K.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among Wi-Fi extender brands worldwide moved from 19.4% to 13.8%, and its estimated monthly branded searches moved from 60.8K to 41.7K.
How did search popularity change for Wi-Fi extender brands worldwide in September 2026?
1 change
In September 2026, NETGEAR lost share of searches among Wi-Fi extender brands worldwide, from 15% to 13.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using D-Link’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Wi-Fi extender brands
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