D-Link vs TP-Link:Which is more popular?
In September 2026, TP-Link had more branded searches than D-Link among Wi-Fi extender brands worldwide. TP-Link had about 199,000 branded searches, while D-Link had 7,490. TP-Link made up 65.5% of all Wi-Fi extender brand searches we track, and D-Link accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Wi-Fi extender brands, TP-Link appeared in all five answers and D-Link in one. TP-Link was mentioned before D-Link in every answer.
Who do people search for more?
TP-Link, about 27 searches for every 1 for D-Link
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, named ahead of D-Link in every answer
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Top Wi-Fi extender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. D-Link was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link was listed before D-Link in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi extender brands
5 answers
Asked ChatGPT
“Which wi-fi extender brand should I buy?”
Asked ChatGPT
“What are the best wi-fi extender brands?”
Asked ChatGPT
“What's the best wi-fi extender brand for better home coverage?”
Searched Google, AI Overview
“wifi extender”
Searched Google, AI Overview
“mesh wifi extender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is D-Link or TP-Link more popular in search?
This chart shows how often people search Google for D-Link and TP-Link by name. Each line represents a brand's share of searches for all eight Wi-Fi extender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TP-Link, D-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | NETGEAR | eero | D-Link | Linksys | ASUS | Ubiquiti | Google Nest Wifi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 19.4% | 10.8% | 2.5% | 2.6% | 1.8% | 0.44% | 0.41% |
| Nov 2025 | 66.1% | 15.7% | 10.4% | 2.4% | 2.4% | 2% | 0.44% | 0.4% |
| Dec 2025 | 66.3% | 15.6% | 10.3% | 2.3% | 2.5% | 2% | 0.39% | 0.58% |
| Jan 2026 | 68.1% | 15.6% | 8.7% | 2.4% | 2.5% | 1.8% | 0.4% | 0.5% |
| Feb 2026 | 68.3% | 15.4% | 8.8% | 2.4% | 2.4% | 1.8% | 0.43% | 0.48% |
| Mar 2026 | 68.2% | 14.5% | 9.6% | 2.6% | 2.3% | 1.9% | 0.44% | 0.45% |
| Apr 2026 | 68.1% | 14.9% | 9.9% | 2.3% | 2.3% | 1.7% | 0.44% | 0.46% |
| May 2026 | 64.9% | 15.1% | 12.3% | 2.3% | 2.4% | 2% | 0.48% | 0.47% |
| Jun 2026 | 66.8% | 14.3% | 11.5% | 2.5% | 2.2% | 1.9% | 0.47% | 0.44% |
| Jul 2026 | 66.9% | 15.2% | 10.5% | 2.3% | 2.5% | 1.7% | 0.45% | 0.4% |
| Aug 2026 | 65.5% | 15% | 12.2% | 2.3% | 2% | 2% | 0.44% | 0.49% |
| Sep 2026 | 65.5% | 13.8% | 13.4% | 2.5% | 2.1% | 1.9% | 0.44% | 0.43% |
TP-Link and D-Link sell other things too, so only their searches that name this product count here, like “tp link extender”.
How has the D-Link and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of D-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D-Link’s share of searches among Wi-Fi extender brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 7.8K to 7.5K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi extender brands worldwide moved from 62% to 65.5%, and its estimated monthly branded searches moved from 195K to 199K.
How did search popularity change for Wi-Fi extender brands worldwide in September 2026?
0 changes
Neither D-Link nor TP-Link moved beyond provider rounding among Wi-Fi extender brands in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using D-Link’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Wi-Fi extender brands
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