Google Nest Wifi vs NETGEAR:Which is searched more?
In September 2026, NETGEAR had more branded searches than Google Nest Wifi among wi-fi router brands worldwide. NETGEAR was estimated to have 245K branded searches compared to Google Nest Wifi’s 14.8K, and held a 5.6% Share of Search versus Google Nest Wifi’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest Wifi or NETGEAR?
Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NETGEAR, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | NETGEAR | eero | Linksys | Google Nest Wifi |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 47.5% | 6% | 3.4% | 1.9% | 0.46% |
| Nov 2025 | 40.8% | 47.5% | 6% | 3.4% | 1.9% | 0.46% |
| Dec 2025 | 40.7% | 47.4% | 6.1% | 3.4% | 1.8% | 0.46% |
| Jan 2026 | 40.7% | 47.5% | 6.1% | 3.4% | 1.9% | 0.46% |
| Feb 2026 | 45% | 43.9% | 5.8% | 3.1% | 1.8% | 0.42% |
| Mar 2026 | 43.6% | 44.1% | 6.4% | 3.6% | 2% | 0.4% |
| Apr 2026 | 39.6% | 47.7% | 6.5% | 3.9% | 1.9% | 0.44% |
| May 2026 | 39.4% | 47.7% | 6.7% | 3.9% | 1.9% | 0.44% |
| Jun 2026 | 44.1% | 44.5% | 5.5% | 3.7% | 1.7% | 0.41% |
| Jul 2026 | 39.3% | 47.8% | 5.9% | 4.7% | 1.9% | 0.44% |
| Aug 2026 | 44% | 44.7% | 5.5% | 3.7% | 1.7% | 0.33% |
| Sep 2026 | 44.8% | 43.8% | 5.6% | 3.8% | 1.7% | 0.34% |
How has the Google Nest Wifi and NETGEAR comparison changed over the last 12 months?
3 findings
- NETGEAR was ahead of Google Nest Wifi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among wi-fi router brands worldwide moved from 0.46% to 0.34%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide moved from 6% to 5.6%, and its estimated monthly branded searches moved from 291K to 245K.
How did search popularity change for wi-fi router brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.
Other head-to-heads among wi-fi router brands
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest Wifi’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
1 branded search term
- google nest wifi
NETGEAR
6 branded search terms
- netgear
- netgear nighthawk
- netgear orbi
- netgear router
- netgear wifi router
- router netgear
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