Brandwave

How popular isCisco?

In September 2026, people searched for Cisco by name about 722,000 times worldwide, a 41.6% increase from the previous year. These searches made up 50.8% of all global poe switch brand searches, placing Cisco first out of five brands. When we asked both ChatGPT and Google AI Overviews about poe switch brands, Cisco appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Cisco is the most searched of 5 competitors and the third most recommended in AI answers.

  1. CiscoShare of searches 50.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. UbiquitiShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. TP-Link OmadaShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. ArubaShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top poe switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cisco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cisco is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ubiquiti1st
  2. TP-Link Omada2nd
  3. Cisco3rd
  4. NETGEAR4th
  5. Aruba5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cisco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubiquiti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NETGEAR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link Omada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aruba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about poe switch brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which poe switch brands compete with Cisco?

Cisco against poe switch brands worldwide, by month

Share of searches by month for Cisco, Ubiquiti, NETGEAR, TP-Link Omada. The figures are in the table below the chart.

View monthly share of searches table
MonthCiscoUbiquitiNETGEARTP-Link OmadaAruba
Oct 202536.4%44.5%13.3%4%1.8%
Nov 202536.5%44.6%13.4%4%1.5%
Dec 202532.2%48.2%14.5%3.5%1.6%
Jan 202636.4%44.5%13.3%4%1.8%
Feb 202646.1%37.7%11.3%3.4%1.5%
Mar 202641.3%41.3%12.4%3.7%1.4%
Apr 202645.7%37.4%11.2%4.1%1.5%
May 202645.7%37.4%11.2%4.1%1.5%
Jun 202645.9%37.5%11.3%4.1%1.2%
Jul 202645.9%37.5%11.3%4.1%1.2%
Aug 202650.9%34%10.2%3.7%1.1%
Sep 202650.8%33.9%10.2%3.7%1.4%

  1. 1.Cisco

    50.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Ubiquiti

    33.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.NETGEAR

    10.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.TP-Link Omada

    3.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aruba

    1.4%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare popularity between Cisco and its closest rivals

Every comparison with Cisco

18 comparisons

How has branded search demand for Cisco changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cisco worldwide rose from 510K to 722K.
  • Across the 12 months ending September 2026, Cisco’s share of searches among poe switch brands worldwide increased from 36.4% to 50.8%.
  • Across the 12 months ending September 2026, Cisco’s share of searches among poe switch brands worldwide peaked at 50.9% in August 2026 and was lowest at 32.2% in December 2025.
  • Across the 12 months ending September 2026, Cisco rose from 2nd to 1st among poe switch brands worldwide.

How did search popularity change for poe switch brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Cisco worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  2. Estimated monthly branded searches for Aruba worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  4. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Cisco’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cisco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ccna
  • cisco certification
  • cisco switch
  • cisco switches

Do you work for Cisco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cisco compete?

Cisco is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT certification providers1st of 1045.7%Show ranking
Poe switch brands1st of 550.8%Shown above
Network switch brands8th of 81.9%Show ranking
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Is Cisco your brand?

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