How popular isAruba in search?
In September 2026, there were an estimated 18.1K branded searches for Aruba worldwide which is down 18.5% over the last 12 months. Aruba holds 3% estimated Share of Search among poe switch brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which poe switch brands compete with Aruba?
Share of Search by month for Ubiquiti, NETGEAR, Aruba. The figures are in the table below the chart.
View monthly share of search table
| Month | Ubiquiti | NETGEAR | Aruba |
|---|---|---|---|
| Oct 2025 | 74.6% | 22.4% | 3% |
| Nov 2025 | 75% | 22.5% | 2.5% |
| Dec 2025 | 75% | 22.5% | 2.5% |
| Jan 2026 | 74.6% | 22.4% | 3% |
| Feb 2026 | 74.6% | 22.4% | 3% |
| Mar 2026 | 75% | 22.5% | 2.5% |
| Apr 2026 | 74.6% | 22.4% | 3% |
| May 2026 | 74.6% | 22.4% | 3% |
| Jun 2026 | 75% | 22.5% | 2.5% |
| Jul 2026 | 75% | 22.5% | 2.5% |
| Aug 2026 | 75% | 22.5% | 2.5% |
| Sep 2026 | 74.6% | 22.4% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.6% | 450K | 0% | -0.4 points | |
| 2, held 2nd | 22.4% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 3% | 18.1K | +22.3% | +0.5 points |
Compare search popularity between Aruba and its closest rivals
Every comparison with Aruba
5 comparisons
How has branded search demand for Aruba changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aruba worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Aruba’s estimated Share of Search among poe switch brands worldwide held steady at 3%.
How did search popularity change for poe switch brands worldwide in September 2026?
3 changes
In September 2026, Aruba gained estimated Share of Search among poe switch brands worldwide, from 2.5% to 3%.
Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Where does Aruba compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Poe switch brands | 3rd of 3 | 3% | Shown above |
| Wireless network platforms | 4th of 5 | 3.4% | Show ranking |
How is Aruba measured?
Brandwave collects information about searches that people make online using Aruba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aruba networks
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Is Aruba your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.