How popular isUbiquiti in search?
In September 2026, there were an estimated 450K branded searches for Ubiquiti worldwide which is down 18.2% over the last 12 months. Ubiquiti holds 74.6% estimated Share of Search among poe switch brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which poe switch brands compete with Ubiquiti?
Share of Search by month for Ubiquiti, NETGEAR, Aruba. The figures are in the table below the chart.
View monthly share of search table
| Month | Ubiquiti | NETGEAR | Aruba |
|---|---|---|---|
| Oct 2025 | 74.6% | 22.4% | 3% |
| Nov 2025 | 75% | 22.5% | 2.5% |
| Dec 2025 | 75% | 22.5% | 2.5% |
| Jan 2026 | 74.6% | 22.4% | 3% |
| Feb 2026 | 74.6% | 22.4% | 3% |
| Mar 2026 | 75% | 22.5% | 2.5% |
| Apr 2026 | 74.6% | 22.4% | 3% |
| May 2026 | 74.6% | 22.4% | 3% |
| Jun 2026 | 75% | 22.5% | 2.5% |
| Jul 2026 | 75% | 22.5% | 2.5% |
| Aug 2026 | 75% | 22.5% | 2.5% |
| Sep 2026 | 74.6% | 22.4% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.6% | 450K | 0% | -0.4 points | |
| 2, held 2nd | 22.4% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 3% | 18.1K | +22.3% | +0.5 points |
Compare search popularity between Ubiquiti and its closest rivals
Every comparison with Ubiquiti
13 comparisons
How has branded search demand for Ubiquiti changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ubiquiti worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Ubiquiti’s estimated Share of Search among poe switch brands worldwide held steady at 74.6%.
How did search popularity change for poe switch brands worldwide in September 2026?
3 changes

In September 2026, Aruba gained estimated Share of Search among poe switch brands worldwide, from 2.5% to 3%.
Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Where does Ubiquiti compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mesh wifi brands | 1st of 5 | 45% | Show ranking |
| Network switch brands | 1st of 6 | 46.6% | Show ranking |
| Range extender brands | 1st of 6 | 48.5% | Show ranking |
| Poe switch brands | 1st of 3 | 74.6% | Shown above |
| Wireless network platforms | 1st of 5 | 83.9% | Show ranking |
How is Ubiquiti measured?
Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ubiquiti
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