Brandwave

How popular isUbiquiti in search?

In September 2026, there were an estimated 450K branded searches for Ubiquiti worldwide which is down 18.2% over the last 12 months. Ubiquiti holds 74.6% estimated Share of Search among poe switch brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ubiquiti74.6%
  2. NETGEAR22.4%
  3. Aruba3%
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Which poe switch brands compete with Ubiquiti?

Ubiquiti against poe switch brands worldwide, by month

Share of Search by month for Ubiquiti, NETGEAR, Aruba. The figures are in the table below the chart.

View monthly share of search table
MonthUbiquitiNETGEARAruba
Oct 202574.6%22.4%3%
Nov 202575%22.5%2.5%
Dec 202575%22.5%2.5%
Jan 202674.6%22.4%3%
Feb 202674.6%22.4%3%
Mar 202675%22.5%2.5%
Apr 202674.6%22.4%3%
May 202674.6%22.4%3%
Jun 202675%22.5%2.5%
Jul 202675%22.5%2.5%
Aug 202675%22.5%2.5%
Sep 202674.6%22.4%3%
  1. 1.Ubiquiti

    74.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.NETGEAR

    22.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Aruba

    3%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare search popularity between Ubiquiti and its closest rivals

How has branded search demand for Ubiquiti changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ubiquiti worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Ubiquiti’s estimated Share of Search among poe switch brands worldwide held steady at 74.6%.

How did search popularity change for poe switch brands worldwide in September 2026?

  1. In September 2026, Aruba gained estimated Share of Search among poe switch brands worldwide, from 2.5% to 3%.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  3. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Ubiquiti compete?

Ubiquiti is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mesh wifi brands1st of 545%Show ranking
Network switch brands1st of 646.6%Show ranking
Range extender brands1st of 648.5%Show ranking
Poe switch brands1st of 374.6%Shown above
Wireless network platforms1st of 583.9%Show ranking

How is Ubiquiti measured?

Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ubiquiti

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How the Brand Demand Index is measured

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Is Ubiquiti your brand?

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