Brandwave

How popular isTP-Link Omada in search?

In September 2026, people searched for TP-Link Omada by name about 49,500 times worldwide, about the same as the previous year. These searches made up 3.7% of all global poe switch brand searches, placing TP-Link Omada fourth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Cisco50.8%
  2. Ubiquiti33.9%
  3. NETGEAR10.2%
  4. TP-Link Omada3.7%
  5. Aruba1.4%

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Which poe switch brands compete with TP-Link Omada?

TP-Link Omada against poe switch brands worldwide, by month

Share of searches by month for Cisco, Ubiquiti, NETGEAR, TP-Link Omada. The figures are in the table below the chart.

View monthly share of searches table
MonthCiscoUbiquitiNETGEARTP-Link OmadaAruba
Oct 202536.4%44.5%13.3%4%1.8%
Nov 202536.5%44.6%13.4%4%1.5%
Dec 202532.2%48.2%14.5%3.5%1.6%
Jan 202636.4%44.5%13.3%4%1.8%
Feb 202646.1%37.7%11.3%3.4%1.5%
Mar 202641.3%41.3%12.4%3.7%1.4%
Apr 202645.7%37.4%11.2%4.1%1.5%
May 202645.7%37.4%11.2%4.1%1.5%
Jun 202645.9%37.5%11.3%4.1%1.2%
Jul 202645.9%37.5%11.3%4.1%1.2%
Aug 202650.9%34%10.2%3.7%1.1%
Sep 202650.8%33.9%10.2%3.7%1.4%

  1. 1.Cisco

    50.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Ubiquiti

    33.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.NETGEAR

    10.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.TP-Link Omada

    3.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aruba

    1.4%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare search popularity between TP-Link Omada and its closest rivals

Every comparison with TP-Link Omada

4 comparisons

How has branded search demand for TP-Link Omada changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Omada worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, TP-Link Omada’s share of searches among poe switch brands worldwide held steady, from 4% to 3.7%.

How did search popularity change for poe switch brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Cisco worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  2. Estimated monthly branded searches for Aruba worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  4. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are TP-Link Omada’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TP-Link Omada’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tp link omada

How the Brand Demand Index is measured

Who owns TP-Link Omada?

TP-Link Omada is owned by TP-Link. Brandwave also tracks TP-Link, owned by the same company, worldwide.

Do you work for TP-Link Omada? To request corrections or removal please contact us via our support page and we will be happy to assist.

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