Aruba vs TP-Link Omada:Which is more popular?
In September 2026, TP-Link Omada had more branded searches than Aruba among poe switch brands worldwide. TP-Link Omada had about 49,500 branded searches, while Aruba had 18,100. TP-Link Omada made up 3.7% of all poe switch brand searches we track, and Aruba accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about poe switch brands, TP-Link Omada appeared in three of the five answers and Aruba in two. TP-Link Omada was mentioned before Aruba in two out of three answers that named either.
Who do people search for more?
TP-Link Omada, about 3 searches for every 1 for Aruba
Who does AI mention more?
TP-Link Omada, mentioned in 3 of 5 answers, Aruba in 2
Who does AI recommend more?
TP-Link Omada, named ahead of Aruba in 2 of 3 answers
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Top poe switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Omada was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aruba was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Omada was listed before Aruba in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ubiquiti1st- TP-Link Omada2nd
Cisco3rd
NETGEAR4th
Aruba5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cisco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubiquiti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NETGEAR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Omada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aruba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about poe switch brands
5 answers
Asked ChatGPT
“Which PoE switch brand should I buy?”
Asked ChatGPT
“What are the best PoE switch brands?”
Asked ChatGPT
“What's the best PoE switch brand for a small office network?”
Searched Google, AI Overview
“poe network switch”
Searched Google, AI Overview
“managed poe switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aruba or TP-Link Omada more popular in search?
This chart shows how often people search Google for Aruba and TP-Link Omada by name. Each line represents a brand's share of searches for all five poe switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TP-Link Omada, Aruba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cisco | Ubiquiti | NETGEAR | TP-Link Omada | Aruba |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Nov 2025 | 36.5% | 44.6% | 13.4% | 4% | 1.5% |
| Dec 2025 | 32.2% | 48.2% | 14.5% | 3.5% | 1.6% |
| Jan 2026 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Feb 2026 | 46.1% | 37.7% | 11.3% | 3.4% | 1.5% |
| Mar 2026 | 41.3% | 41.3% | 12.4% | 3.7% | 1.4% |
| Apr 2026 | 45.7% | 37.4% | 11.2% | 4.1% | 1.5% |
| May 2026 | 45.7% | 37.4% | 11.2% | 4.1% | 1.5% |
| Jun 2026 | 45.9% | 37.5% | 11.3% | 4.1% | 1.2% |
| Jul 2026 | 45.9% | 37.5% | 11.3% | 4.1% | 1.2% |
| Aug 2026 | 50.9% | 34% | 10.2% | 3.7% | 1.1% |
| Sep 2026 | 50.8% | 33.9% | 10.2% | 3.7% | 1.4% |
How has the Aruba and TP-Link Omada comparison changed over the last 12 months?
3 findings
- TP-Link Omada was ahead of Aruba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aruba’s share of searches among poe switch brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, TP-Link Omada’s share of searches among poe switch brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for poe switch brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Aruba worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aruba’s and TP-Link Omada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aruba
1 branded search term
- aruba networks
TP-Link Omada
1 branded search term
- tp link omada
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