NETGEAR vs TP-Link Omada:Which is more popular?
In September 2026, NETGEAR had more branded searches than TP-Link Omada among poe switch brands worldwide. NETGEAR had about 135,000 branded searches, while TP-Link Omada had 49,500. NETGEAR made up 10.2% of all poe switch brand searches we track, and TP-Link Omada accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about poe switch brands, NETGEAR appeared in four of the five answers and TP-Link Omada in three. TP-Link Omada was mentioned before NETGEAR in three out of four answers.
Who do people search for more?
NETGEAR, about 3 searches for every 1 for TP-Link Omada
Who does AI mention more?
NETGEAR, mentioned in 4 of 5 answers, TP-Link Omada in 3
Who does AI recommend more?
TP-Link Omada, named ahead of NETGEAR in 3 of 4 answers
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Top poe switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NETGEAR was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TP-Link Omada was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Omada was listed before NETGEAR in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ubiquiti1st- TP-Link Omada2nd
Cisco3rd- NETGEAR4th
Aruba5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cisco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubiquiti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NETGEAR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Omada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aruba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about poe switch brands
5 answers
Asked ChatGPT
“Which PoE switch brand should I buy?”
Asked ChatGPT
“What are the best PoE switch brands?”
Asked ChatGPT
“What's the best PoE switch brand for a small office network?”
Searched Google, AI Overview
“poe network switch”
Searched Google, AI Overview
“managed poe switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NETGEAR or TP-Link Omada more popular in search?
This chart shows how often people search Google for NETGEAR and TP-Link Omada by name. Each line represents a brand's share of searches for all five poe switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NETGEAR, TP-Link Omada. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cisco | Ubiquiti | NETGEAR | TP-Link Omada | Aruba |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Nov 2025 | 36.5% | 44.6% | 13.4% | 4% | 1.5% |
| Dec 2025 | 32.2% | 48.2% | 14.5% | 3.5% | 1.6% |
| Jan 2026 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Feb 2026 | 46.1% | 37.7% | 11.3% | 3.4% | 1.5% |
| Mar 2026 | 41.3% | 41.3% | 12.4% | 3.7% | 1.4% |
| Apr 2026 | 45.7% | 37.4% | 11.2% | 4.1% | 1.5% |
| May 2026 | 45.7% | 37.4% | 11.2% | 4.1% | 1.5% |
| Jun 2026 | 45.9% | 37.5% | 11.3% | 4.1% | 1.2% |
| Jul 2026 | 45.9% | 37.5% | 11.3% | 4.1% | 1.2% |
| Aug 2026 | 50.9% | 34% | 10.2% | 3.7% | 1.1% |
| Sep 2026 | 50.8% | 33.9% | 10.2% | 3.7% | 1.4% |
How has the NETGEAR and TP-Link Omada comparison changed over the last 12 months?
3 findings
- NETGEAR was ahead of TP-Link Omada in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among poe switch brands worldwide moved from 13.3% to 10.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, TP-Link Omada’s share of searches among poe switch brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for poe switch brands worldwide in September 2026?
1 change
Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NETGEAR’s and TP-Link Omada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NETGEAR
1 branded search term
- netgear
TP-Link Omada
1 branded search term
- tp link omada
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