Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 2M branded searches for TP-Link worldwide which is down 13.9% over the last 11 months. TP-Link holds 44.8% estimated Share of Search among home Wi-Fi router brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link44.8%
  2. ASUS44.2%
  3. NETGEAR5.5%
  4. eero3.7%
  5. Linksys1.7%
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Which home Wi-Fi router brands compete with TP-Link?

TP-Link against home Wi-Fi router brands worldwide, by month

Share of Search by month for TP-Link, ASUS, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkASUSNETGEAReeroLinksys
Oct 202547.7%41%6%3.4%1.9%
Nov 202547.6%41.1%6.1%3.4%1.9%
Dec 202547.6%41%6.2%3.4%1.8%
Jan 202647.6%41%6.1%3.4%1.9%
Feb 202644%45.3%5.8%3.1%1.8%
Mar 202644.2%43.8%6.4%3.6%2%
Apr 202647.8%39.9%6.5%3.9%1.9%
May 202647.9%39.7%6.7%3.9%1.9%
Jun 202644.6%44.3%5.6%3.7%1.7%
Jul 202647.9%39.5%6%4.7%1.9%
Aug 202644.8%44.2%5.5%3.7%1.7%
Sep 2026—————

  1. 1.TP-Link

    44.8%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share -3.1 points.

  2. 2.ASUS

    44.2%

    Held 2nd. 2M estimated branded searches, +20.4% vs prior month. Share +4.7 points.

  3. 3.NETGEAR

    5.5%

    Held 3rd. 246K estimated branded searches, -0.32% vs prior month. Share -0.4 points.

  4. 4.eero

    3.7%

    Held 4th. 166K estimated branded searches, -15.3% vs prior month. Share -1 points.

  5. 5.Linksys

    1.7%

    Held 5th. 77.3K estimated branded searches, -0.14% vs prior month. Share -0.1 points.

Compare search popularity between TP-Link and its closest rivals

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide decreased from 47.7% to 44.8%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 47.9% in July 2026 and was lowest at 44% in February 2026.

How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

  1. In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.

  2. In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.

  3. In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

  5. Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

Where does TP-Link compete?

TP-Link is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands2nd of 60.48%Show ranking
Home Wi-Fi router brands1st of 544.8%Shown above
Network switch brands1st of 659.5%Show ranking
Mesh wifi brands1st of 560.1%Show ranking
Smart plug brands1st of 561.5%Show ranking

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link com
  • tp-link wifi router

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How the Brand Demand Index is measured

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