Brandwave

Streaming device brands:Which brands are most popular in search?

Amazon and Google share the highest estimated Share of Search among streaming device brands worldwide, at 49.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon49.5%
  2. Google49.5%
  3. Xiaomi0.73%
  4. Roku0.22%
  5. Apple TV 4K0.08%

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Share of SearchLeaderboard

Compare the devices people stream television with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streaming device brands worldwide, by month

Share of Search by month for Amazon, Google. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleXiaomiRokuApple TV 4K
Oct 202549.4%49.4%0.89%0.22%0.05%
Nov 202554.4%44.5%0.8%0.2%0.06%
Dec 202554.4%44.5%0.8%0.2%0.05%
Jan 202649.4%49.4%0.89%0.22%0.04%
Feb 202649.4%49.4%0.89%0.22%0.04%
Mar 202649.4%49.4%0.89%0.22%0.05%
Apr 202644.5%54.5%0.81%0.2%0.04%
May 202649.5%49.5%0.73%0.18%0.07%
Jun 202649.5%49.5%0.73%0.22%0.15%
Jul 202649.5%49.5%0.73%0.22%0.15%
Aug 202649.5%49.5%0.73%0.22%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Amazon

    49.5%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Google

    49.5%

    Held 2nd. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xiaomi

    0.73%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Roku

    0.22%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Apple TV 4K

    0.08%

    Held 5th. 673K estimated branded searches, -44.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among streaming device brands worldwide?

Amazon and Google share the highest estimated Share of Search among streaming device brands worldwide, at 49.5% in August 2026.

Global streaming device brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amazon49.4% → 49.5%54.4%Dec 202544.5%Apr 20261st
Google49.4% → 49.5%54.5%Apr 202644.5%Nov 20252nd
Xiaomi0.89% → 0.73%0.89%Feb 20260.73%Jun 20263rd
Roku0.22%0.22%Feb 20260.18%May 20264th
Apple TV 4K0.05% → 0.08%0.15%Jun 20260.04%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Amazon’s estimated Share of Search among streaming device brands worldwide peaked at 54.4% in December 2025 and was lowest at 44.5% in April 2026.
  • Across the 11 months ending August 2026, Google’s estimated Share of Search among streaming device brands worldwide peaked at 54.5% in April 2026 and was lowest at 44.5% in November 2025.
  • Across the 11 months ending August 2026, Amazon, Google, Xiaomi, Roku and Apple TV 4K held steady: their estimated Share of Search among streaming device brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for streaming device brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026.

  2. Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

How the Brand Demand Index is measured

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