Brandwave

How popular isRoku in search?

In August 2026, there were an estimated 1.8M branded searches for Roku worldwide which held steady over the last 11 months. Roku holds 0.22% estimated Share of Search among streaming device brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon49.5%
  2. Google49.5%
  3. Xiaomi0.73%
  4. Roku0.22%
  5. Apple TV 4K0.08%
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Which streaming device brands compete with Roku?

Roku against streaming device brands worldwide, by month

Share of Search by month for Amazon, Google, Roku. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleXiaomiRokuApple TV 4K
Oct 202549.4%49.4%0.89%0.22%0.05%
Nov 202554.4%44.5%0.8%0.2%0.06%
Dec 202554.4%44.5%0.8%0.2%0.05%
Jan 202649.4%49.4%0.89%0.22%0.04%
Feb 202649.4%49.4%0.89%0.22%0.04%
Mar 202649.4%49.4%0.89%0.22%0.05%
Apr 202644.5%54.5%0.81%0.2%0.04%
May 202649.5%49.5%0.73%0.18%0.07%
Jun 202649.5%49.5%0.73%0.22%0.15%
Jul 202649.5%49.5%0.73%0.22%0.15%
Aug 202649.5%49.5%0.73%0.22%0.08%
Sep 2026—————

  1. 1.Amazon

    49.5%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Google

    49.5%

    Held 2nd. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xiaomi

    0.73%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Roku

    0.22%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Apple TV 4K

    0.08%

    Held 5th. 673K estimated branded searches, -44.8% vs prior month. Share -0.1 points.

Compare search popularity between Roku and its closest rivals

How has branded search demand for Roku changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Roku worldwide held steady at 1.8M.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands worldwide held steady at 0.22%.

How did search popularity change for streaming device brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026.

  2. Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

Where does Roku compete?

Roku is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming device brands4th of 50.22%Shown above
Video streaming devices3rd of 612%Show ranking
Connected TV advertising platforms1st of 577.4%Show ranking
Connected TV advertising platforms1st of 597.6%Show ranking

How is Roku measured?

Brandwave collects information about searches that people make online using Roku’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roku

Do you work for Roku? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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