Brandwave

Apple TV 4K vs Roku:Which is more popular by branded search?

In August 2026, Roku had more branded searches than Apple TV 4K among streaming device brands worldwide. Roku was estimated to have 1.8M branded searches compared to Apple TV 4K’s 673K, and held a 0.22% Share of Search versus Apple TV 4K’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among streaming device brands worldwide in August 2026Which is more popular in search, Apple TV 4K or Roku?
Apple TV 4K0.08%673K searches
vs
Roku0.22%1.8M searches
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Which is more popular in search, Apple TV 4K or Roku?

Compare the devices people stream television with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple TV 4K and Roku among streaming device brands worldwide, by month

Share of Search by month for Roku, Apple TV 4K. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleXiaomiRokuApple TV 4K
Oct 202549.4%49.4%0.89%0.22%0.05%
Nov 202554.4%44.5%0.8%0.2%0.06%
Dec 202554.4%44.5%0.8%0.2%0.05%
Jan 202649.4%49.4%0.89%0.22%0.04%
Feb 202649.4%49.4%0.89%0.22%0.04%
Mar 202649.4%49.4%0.89%0.22%0.05%
Apr 202644.5%54.5%0.81%0.2%0.04%
May 202649.5%49.5%0.73%0.18%0.07%
Jun 202649.5%49.5%0.73%0.22%0.15%
Jul 202649.5%49.5%0.73%0.22%0.15%
Aug 202649.5%49.5%0.73%0.22%0.08%
Sep 2026—————

How has the Apple TV 4K and Roku comparison changed over the last 12 months?

  • Roku was ahead of Apple TV 4K in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands worldwide moved from 0.05% to 0.08%, and its estimated monthly branded searches moved from 450K to 673K.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for streaming device brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apple TV 4K’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple TV 4K

1 branded search term

  • apple tv 4k

Roku

1 branded search term

  • roku

How the Brand Demand Index is measured

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