Brandwave

Google Chromecast vs Nvidia Shield:Which is more popular?

In September 2026, Google Chromecast had more branded searches than Nvidia Shield among streaming device brands worldwide. Google Chromecast had about 1.2 million branded searches, while Nvidia Shield had 135,000. Google Chromecast made up 45.1% of all streaming device brand searches we track, and Nvidia Shield accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Google Chromecast appeared in three of the five answers and Nvidia Shield in one. Google Chromecast was mentioned before Nvidia Shield in three out of four answers that named either.

Among streaming device brands worldwide in September 2026

Who do people search for more?

Google Chromecast, about 9 searches for every 1 for Nvidia Shield

Google Chromecast 1.2M searchesNvidia Shield 135K searches

Who does AI mention more?

Google Chromecast, mentioned in 3 of 5 answers, Nvidia Shield in 1

Google Chromecast in 3 of 5Nvidia Shield in 1 of 5

Who does AI recommend more?

Google Chromecast, named ahead of Nvidia Shield in 3 of 4 answers

Google Chromecast first in 3Nvidia Shield first in 1

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Top streaming device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Chromecast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nvidia Shield was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Chromecast was listed before Nvidia Shield in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roku1st
  2. Amazon Fire TV Stick2nd
  3. Apple TV 4K3rd
  4. Google Chromecast4th
  5. Nvidia Shield5th
  6. Xiaomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Chromecast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Chromecast or Nvidia Shield more popular in search?

This chart shows how often people search Google for Google Chromecast and Nvidia Shield by name. Each line represents a brand's share of searches for all six streaming device brands we track, month by month, from English-language searches worldwide.

Google Chromecast and Nvidia Shield among streaming device brands worldwide, by month

Share of searches by month for Google Chromecast, Nvidia Shield. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ChromecastAmazon Fire TV StickApple TV 4KXiaomiNvidia ShieldRoku
Oct 202552.1%24.9%14.1%4.4%3.4%1%
Nov 202547.1%27.7%15.2%4.5%4.6%0.92%
Dec 202551.7%24.2%13.7%5.4%4.1%1%
Jan 202651.4%26.3%11.4%5.9%4.2%0.84%
Feb 202649.8%27.6%11.1%5.8%5%0.82%
Mar 202649.9%23.5%16.2%5.8%4%0.65%
Apr 202654%24%11.7%6.1%3.5%0.71%
May 202651.1%19.5%19.2%5.6%3.8%0.77%
Jun 202642.1%15.5%33.8%5.3%2.5%0.75%
Jul 202641.2%15.2%34.3%4.8%3.8%0.62%
Aug 202647.2%19.4%22.3%6.7%3.7%0.74%
Sep 202645.1%21.1%20.7%7.4%5.1%0.68%

How has the Google Chromecast and Nvidia Shield comparison changed over the last 12 months?

3 findings

How did search popularity change for streaming device brands worldwide in September 2026?

2 changes

  1. In September 2026, Nvidia Shield gained share of searches among streaming device brands worldwide, from 3.7% to 5.1%.

  2. In September 2026, Google Chromecast lost share of searches among streaming device brands worldwide, from 47.2% to 45.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Chromecast’s and Nvidia Shield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Chromecast

2 branded search terms

  • chromecast
  • google tv streamer

Nvidia Shield

1 branded search term

  • nvidia shield

How the Brand Demand Index is measured

Other head-to-heads among streaming device brands

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