How popular isNvidia Shield?
In September 2026, people searched for Nvidia Shield by name about 135,000 times worldwide, a 22.7% increase from the previous year. These searches made up 5.1% of all global streaming device brand searches, placing Nvidia Shield fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Nvidia Shield appeared in one of the five answers and was the fifth most recommended of the six.
Nvidia Shield is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.
Google ChromecastShare of searches 45.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Amazon Fire TV StickShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Apple TV 4KShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
XiaomiShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Nvidia ShieldShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nvidia Shield was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nvidia Shield is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Google Chromecast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device brand should I buy?”
Asked ChatGPT
“What are the best streaming device brands?”
Asked ChatGPT
“What's the best streaming device brand for 4k tv?”
Searched Google, AI Overview
“best streaming device”
Searched Google, AI Overview
“tv streaming device”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which streaming device brands compete with Nvidia Shield?
Share of searches by month for Google Chromecast, Amazon Fire TV Stick, Apple TV 4K, Xiaomi, Nvidia Shield. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Amazon Fire TV Stick | Apple TV 4K | Xiaomi | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 24.9% | 14.1% | 4.4% | 3.4% | 1% |
| Nov 2025 | 47.1% | 27.7% | 15.2% | 4.5% | 4.6% | 0.92% |
| Dec 2025 | 51.7% | 24.2% | 13.7% | 5.4% | 4.1% | 1% |
| Jan 2026 | 51.4% | 26.3% | 11.4% | 5.9% | 4.2% | 0.84% |
| Feb 2026 | 49.8% | 27.6% | 11.1% | 5.8% | 5% | 0.82% |
| Mar 2026 | 49.9% | 23.5% | 16.2% | 5.8% | 4% | 0.65% |
| Apr 2026 | 54% | 24% | 11.7% | 6.1% | 3.5% | 0.71% |
| May 2026 | 51.1% | 19.5% | 19.2% | 5.6% | 3.8% | 0.77% |
| Jun 2026 | 42.1% | 15.5% | 33.8% | 5.3% | 2.5% | 0.75% |
| Jul 2026 | 41.2% | 15.2% | 34.3% | 4.8% | 3.8% | 0.62% |
| Aug 2026 | 47.2% | 19.4% | 22.3% | 6.7% | 3.7% | 0.74% |
| Sep 2026 | 45.1% | 21.1% | 20.7% | 7.4% | 5.1% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 1.2M | -15.5% | -2 points | |
| 2, moved from 3rd to 2nd | 21.1% | 560K | -4.3% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.7% | 550K | -18.3% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.4% | 196K | -2.4% | +0.7 points | |
| 5, held 5th | 5.1% | 135K | +22.7% | +1.4 points | |
| 6, held 6th | 0.68% | 18.1K | -18.5% | -0.1 points |
45.1%
Held 1st. 1.2M estimated branded searches, -15.5% vs prior month. Share -2 points.
21.1%
Moved from 3rd to 2nd. 560K estimated branded searches, -4.3% vs prior month. Share +1.6 points.
20.7%
Moved from 2nd to 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.
Xiaomi7.4%
Held 4th. 196K estimated branded searches, -2.4% vs prior month. Share +0.7 points.
5.1%
Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
6.
Roku0.68%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Xiaomi and Roku sell other things too, so only their searches that name this product count here, like “xiaomi mi box”.
Compare popularity between Nvidia Shield and its closest rivals
Every comparison with Nvidia Shield
5 comparisons
How has branded search demand for Nvidia Shield changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nvidia Shield worldwide rose from 110K to 135K.
- Across the 12 months ending September 2026, Nvidia Shield’s share of searches among streaming device brands worldwide increased from 3.4% to 5.1%.
- Across the 12 months ending September 2026, Nvidia Shield’s share of searches among streaming device brands worldwide peaked at 5.1% in September 2026 and was lowest at 2.5% in June 2026.
How did search popularity change for streaming device brands worldwide in September 2026?
6 changes
In September 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands worldwide, with 21.1% of the searches.
In September 2026, Nvidia Shield gained share of searches among streaming device brands worldwide, from 3.7% to 5.1%.
In September 2026, Xiaomi gained share of searches among streaming device brands worldwide, from 6.7% to 7.4%.
In September 2026, Google Chromecast lost share of searches among streaming device brands worldwide, from 47.2% to 45.1%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands worldwide, from 22.3% to 20.7%.
Estimated monthly branded searches for Roku worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are Nvidia Shield’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nvidia Shield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nvidia shield
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