How popular isGoogle Chromecast in search?

In September 2026, there were an estimated 1.2M branded searches for Google Chromecast worldwide which is down 27.9% over the last 12 months. Google Chromecast holds 10.4% estimated Share of Search among streaming device brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which streaming device brands compete with Google Chromecast?

Google Chromecast against streaming device brands worldwide, by month

Month	Xiaomi	Roku	Google Chromecast	Amazon Fire TV	Apple TV 4K
Oct 2025	63.2%	14.2%	12.9%	6.2%	3.5%
Nov 2025	61.2%	14%	13%	7.6%	4.2%
Dec 2025	62.7%	14.3%	13.3%	6.2%	3.5%
Jan 2026	62.7%	14.5%	13.2%	6.7%	2.9%
Feb 2026	62.4%	14.4%	13%	7.2%	2.9%
Mar 2026	64.8%	14.9%	11.3%	5.3%	3.7%
Apr 2026	63.1%	14.6%	13.5%	6%	2.9%
May 2026	61.4%	14.2%	13.9%	5.3%	5.2%
Jun 2026	55.6%	15.8%	13.2%	4.8%	10.6%
Jul 2026	55.9%	15.9%	12.8%	4.7%	10.6%
Aug 2026	58.7%	16.7%	13%	5.4%	6.2%
Sep 2026	67.1%	12.9%	10.4%	4.8%	4.7%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Xiaomi	67.1%	7.8M	+21.2%	+8.4 points
2, held 2nd	Roku	12.9%	1.5M	-18%	-3.8 points
3, held 3rd	Google Chromecast Google	10.4%	1.2M	-15.5%	-2.6 points
4, moved from 5th to 4th	Amazon Fire TV	4.8%	560K	-4.3%	-0.5 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Apple TV 4K Apple	4.7%	550K	-18.3%	-1.4 pointsmoved from 4th to 5th

1.Xiaomi
67.1%
Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +8.4 points.
2.Roku
12.9%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -3.8 points.
3.Google Chromecast
10.4%
Held 3rd. 1.2M estimated branded searches, -15.5% vs prior month. Share -2.6 points.
4.Amazon Fire TV
4.8%
Moved from 5th to 4th. 560K estimated branded searches, -4.3% vs prior month. Share -0.5 points.
5.Apple TV 4K
4.7%
Moved from 4th to 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

Compare search popularity between Google Chromecast and its closest rivals

Every comparison with Google Chromecast

4 comparisons

How has branded search demand for Google Chromecast changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Chromecast worldwide fell from 1.7M to 1.2M.
Across the 12 months ending September 2026, Google Chromecast’s estimated Share of Search among streaming device brands worldwide decreased from 12.9% to 10.4%.
Across the 12 months ending September 2026, Google Chromecast’s estimated Share of Search among streaming device brands worldwide peaked at 13.9% in May 2026 and was lowest at 10.4% in September 2026.

How did search popularity change for streaming device brands worldwide in September 2026?

5 changes

In September 2026, Xiaomi gained estimated Share of Search among streaming device brands worldwide, from 58.7% to 67.1%.
In September 2026, Roku lost estimated Share of Search among streaming device brands worldwide, from 16.7% to 12.9%.
In September 2026, Google Chromecast lost estimated Share of Search among streaming device brands worldwide, from 13% to 10.4%.
In September 2026, Apple TV 4K lost estimated Share of Search among streaming device brands worldwide, from 6.2% to 4.7%.
In September 2026, Amazon Fire TV lost estimated Share of Search among streaming device brands worldwide, from 5.4% to 4.8%.

How is Google Chromecast measured?

Brandwave collects information about searches that people make online using Google Chromecast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms