Amazon Fire TV Stick vs Google Chromecast:Which is more popular?
In September 2026, Google Chromecast had more branded searches than Amazon Fire TV Stick among streaming device brands worldwide. Google Chromecast had about 1.2 million branded searches, while Amazon Fire TV Stick had 560,000. Google Chromecast made up 45.1% of all streaming device brand searches we track, and Amazon Fire TV Stick accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Amazon Fire TV Stick appeared in all five answers and Google Chromecast in three. Amazon Fire TV Stick was mentioned before Google Chromecast in four out of five answers.
Who do people search for more?
Google Chromecast, about 2 searches for every 1 for Amazon Fire TV Stick
Who does AI mention more?
Amazon Fire TV Stick, mentioned in every answer we collected
Who does AI recommend more?
Amazon Fire TV Stick, named ahead of Google Chromecast in 4 of 5 answers
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick appeared in all five answers. Google Chromecast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Amazon Fire TV Stick was listed before Google Chromecast in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Google Chromecast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device brand should I buy?”
Asked ChatGPT
“What are the best streaming device brands?”
Asked ChatGPT
“What's the best streaming device brand for 4k tv?”
Searched Google, AI Overview
“best streaming device”
Searched Google, AI Overview
“tv streaming device”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Amazon Fire TV Stick or Google Chromecast more popular in search?
This chart shows how often people search Google for Amazon Fire TV Stick and Google Chromecast by name. Each line represents a brand's share of searches for all six streaming device brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Chromecast, Amazon Fire TV Stick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Amazon Fire TV Stick | Apple TV 4K | Xiaomi | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 24.9% | 14.1% | 4.4% | 3.4% | 1% |
| Nov 2025 | 47.1% | 27.7% | 15.2% | 4.5% | 4.6% | 0.92% |
| Dec 2025 | 51.7% | 24.2% | 13.7% | 5.4% | 4.1% | 1% |
| Jan 2026 | 51.4% | 26.3% | 11.4% | 5.9% | 4.2% | 0.84% |
| Feb 2026 | 49.8% | 27.6% | 11.1% | 5.8% | 5% | 0.82% |
| Mar 2026 | 49.9% | 23.5% | 16.2% | 5.8% | 4% | 0.65% |
| Apr 2026 | 54% | 24% | 11.7% | 6.1% | 3.5% | 0.71% |
| May 2026 | 51.1% | 19.5% | 19.2% | 5.6% | 3.8% | 0.77% |
| Jun 2026 | 42.1% | 15.5% | 33.8% | 5.3% | 2.5% | 0.75% |
| Jul 2026 | 41.2% | 15.2% | 34.3% | 4.8% | 3.8% | 0.62% |
| Aug 2026 | 47.2% | 19.4% | 22.3% | 6.7% | 3.7% | 0.74% |
| Sep 2026 | 45.1% | 21.1% | 20.7% | 7.4% | 5.1% | 0.68% |
How has the Amazon Fire TV Stick and Google Chromecast comparison changed over the last 12 months?
3 findings
- Google Chromecast was ahead of Amazon Fire TV Stick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands worldwide moved from 24.9% to 21.1%, and its estimated monthly branded searches moved from 796K to 560K.
- Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands worldwide moved from 52.1% to 45.1%, and its estimated monthly branded searches moved from 1.7M to 1.2M.
How did search popularity change for streaming device brands worldwide in September 2026?
2 changes
In September 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands worldwide, with 21.1% of the searches.
In September 2026, Google Chromecast lost share of searches among streaming device brands worldwide, from 47.2% to 45.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Google Chromecast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire TV Stick
2 branded search terms
- amazon fire tv
- fire tv stick
Google Chromecast
2 branded search terms
- chromecast
- google tv streamer
Other head-to-heads among streaming device brands
- Google Chromecast vs Apple TV 4K: compare popularity
- Google Chromecast vs Xiaomi: compare popularity
- Google Chromecast vs Nvidia Shield: compare popularity
- Amazon Fire TV Stick vs Apple TV 4K: compare popularity
- Amazon Fire TV Stick vs Xiaomi: compare popularity
- Amazon Fire TV Stick vs Nvidia Shield: compare popularity
Put your own brand in this comparison
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