Apple TV 4K vs Google Chromecast:Which is more popular?
In September 2026, Google Chromecast had more branded searches than Apple TV 4K among streaming device brands worldwide. Google Chromecast had about 1.2 million branded searches, while Apple TV 4K had 550,000. Google Chromecast made up 45.1% of all streaming device brand searches we track, and Apple TV 4K accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Apple TV 4K appeared in all five answers and Google Chromecast in three. Apple TV 4K was mentioned before Google Chromecast in three out of five answers.
Who do people search for more?
Google Chromecast, about 2 searches for every 1 for Apple TV 4K
Who does AI mention more?
Apple TV 4K, mentioned in every answer we collected
Who does AI recommend more?
Apple TV 4K, named ahead of Google Chromecast in 3 of 5 answers
Follow Apple TV 4K vs Google Chromecast and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple TV 4K appeared in all five answers. Google Chromecast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Apple TV 4K was listed before Google Chromecast in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Google Chromecast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device brand should I buy?”
Asked ChatGPT
“What are the best streaming device brands?”
Asked ChatGPT
“What's the best streaming device brand for 4k tv?”
Searched Google, AI Overview
“best streaming device”
Searched Google, AI Overview
“tv streaming device”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Apple TV 4K or Google Chromecast more popular in search?
This chart shows how often people search Google for Apple TV 4K and Google Chromecast by name. Each line represents a brand's share of searches for all six streaming device brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Chromecast, Apple TV 4K. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Amazon Fire TV Stick | Apple TV 4K | Xiaomi | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 24.9% | 14.1% | 4.4% | 3.4% | 1% |
| Nov 2025 | 47.1% | 27.7% | 15.2% | 4.5% | 4.6% | 0.92% |
| Dec 2025 | 51.7% | 24.2% | 13.7% | 5.4% | 4.1% | 1% |
| Jan 2026 | 51.4% | 26.3% | 11.4% | 5.9% | 4.2% | 0.84% |
| Feb 2026 | 49.8% | 27.6% | 11.1% | 5.8% | 5% | 0.82% |
| Mar 2026 | 49.9% | 23.5% | 16.2% | 5.8% | 4% | 0.65% |
| Apr 2026 | 54% | 24% | 11.7% | 6.1% | 3.5% | 0.71% |
| May 2026 | 51.1% | 19.5% | 19.2% | 5.6% | 3.8% | 0.77% |
| Jun 2026 | 42.1% | 15.5% | 33.8% | 5.3% | 2.5% | 0.75% |
| Jul 2026 | 41.2% | 15.2% | 34.3% | 4.8% | 3.8% | 0.62% |
| Aug 2026 | 47.2% | 19.4% | 22.3% | 6.7% | 3.7% | 0.74% |
| Sep 2026 | 45.1% | 21.1% | 20.7% | 7.4% | 5.1% | 0.68% |
How has the Apple TV 4K and Google Chromecast comparison changed over the last 12 months?
3 findings
- Google Chromecast was ahead of Apple TV 4K in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands worldwide moved from 14.1% to 20.7%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands worldwide moved from 52.1% to 45.1%, and its estimated monthly branded searches moved from 1.7M to 1.2M.
How did search popularity change for streaming device brands worldwide in September 2026?
3 changes
In September 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands worldwide, with 21.1% of the searches.
In September 2026, Google Chromecast lost share of searches among streaming device brands worldwide, from 47.2% to 45.1%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands worldwide, from 22.3% to 20.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple TV 4K’s and Google Chromecast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple TV 4K
1 branded search term
- apple tv 4k
Google Chromecast
2 branded search terms
- chromecast
- google tv streamer
Other head-to-heads among streaming device brands
- Google Chromecast vs Amazon Fire TV Stick: compare popularity
- Google Chromecast vs Xiaomi: compare popularity
- Google Chromecast vs Nvidia Shield: compare popularity
- Amazon Fire TV Stick vs Apple TV 4K: compare popularity
- Amazon Fire TV Stick vs Xiaomi: compare popularity
- Amazon Fire TV Stick vs Nvidia Shield: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.