Brandwave

Amazon DSP vs Roku:Which is more popular?

In September 2026, Roku had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. Roku had about 1.5 million branded searches, while Amazon DSP had 27,100. Roku made up 81.4% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Amazon DSP and Roku each appeared in three of the five answers. Amazon DSP was mentioned before Roku in three out of five answers.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

Roku, about 55 searches for every 1 for Amazon DSP

Roku 1.5M searchesAmazon DSP 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Amazon DSP in 3 of 5Roku in 3 of 5

Who does AI recommend more?

Amazon DSP, named ahead of Roku in 3 of 5 answers

Amazon DSP first in 3Roku first in 2

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon DSP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Roku was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon DSP was listed before Roku in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. LG Ad Solutions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon DSP or Roku more popular in search?

This chart shows how often people search Google for Amazon DSP and Roku by name. Each line represents a brand's share of searches for all ten connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Amazon DSP and Roku among connected TV advertising platforms worldwide, by month

Share of searches by month for Roku, Amazon DSP. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariLG Ad SolutionsDisplay & Video 360MNTN
Oct 202583.1%5%5%2.8%2.2%1%0.68%0.06%0.08%0.02%
Nov 202582.5%6.1%6.1%2.3%1.5%0.83%0.68%0.05%0.07%0.01%
Dec 202584.8%5.1%5.1%1.9%1.5%0.7%0.69%0.05%0.06%0.01%
Jan 202683.6%5%5%2.8%1.5%1%0.84%0.05%0.07%0.02%
Feb 202680.7%7.3%4.9%3.3%1.5%0.99%1.2%0.05%0.09%0.02%
Mar 202682.1%6.1%4.9%3.4%1.5%1%0.82%0.09%0.09%0.02%
Apr 202681.6%6%4.9%2.8%1.8%1.2%1.5%0.05%0.1%0.02%
May 202682%6%4.9%2.9%1.8%1.2%1%0.05%0.09%0.02%
Jun 202684%5%5%2.4%1.5%1%0.84%0.07%0.07%0.01%
Jul 202683.8%6.2%5%2%1.2%0.84%0.83%0.05%0.07%0.01%
Aug 202682.9%6.1%5%2.8%1.2%1%0.83%0.11%0.05%0.01%
Sep 202681.4%6%6%2.7%1.5%1.2%0.99%0.2%0.08%0.02%

How has the Amazon DSP and Roku comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 82.9% to 81.4%.

  2. Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon DSP’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon DSP

1 branded search term

  • amazondsp

Roku

1 branded search term

  • roku

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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