Brandwave

Roku vs tvScientific:Which is more popular?

In September 2026, Roku had more branded searches than tvScientific among connected TV advertising platforms worldwide. Roku had about 1.5 million branded searches, while tvScientific had 1,300. Roku made up 80.3% of all connected TV advertising platform searches we track, and tvScientific accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Roku appeared in three of the five answers and tvScientific in none.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

Roku, about 1154 searches for every 1 for tvScientific

Roku 1.5M searchestvScientific 1.3K searches

Who does AI mention more?

Roku, mentioned in 3 of 5 answers, tvScientific in 0

Roku in 3 of 5tvScientific in 0 of 5

Who does AI recommend more?

Roku, the only one of the two named

Roku first in 3tvScientific never named

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roku was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. tvScientific did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. +3 more
  11. tvScientific–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • tvScientific0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Roku or tvScientific more popular in search?

This chart shows how often people search Google for Roku and tvScientific by name. Each line represents a brand's share of searches for all 13 connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Roku and tvScientific among connected TV advertising platforms worldwide, by month

Share of searches by month for Roku, tvScientific. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidLG Ad SolutionsDisplay & Video 360tvScientificMNTN
Oct 202582.5%5%5%2.8%2.2%1%0.68%0.45%0.24%0.06%0.08%0.11%0.02%
Nov 202581.8%6%6%2.2%1.5%0.82%0.67%0.44%0.24%0.04%0.07%0.07%0.01%
Dec 202584.1%5.1%5.1%1.9%1.5%0.69%0.69%0.45%0.2%0.05%0.06%0.25%0.01%
Jan 202682.9%5%5%2.8%1.5%1%0.83%0.55%0.24%0.05%0.07%0.11%0.02%
Feb 202679.9%7.2%4.8%3.3%1.4%0.98%1.2%0.64%0.29%0.05%0.08%0.13%0.02%
Mar 202681.4%6%4.9%3.4%1.5%1%0.81%0.54%0.24%0.08%0.09%0.13%0.02%
Apr 202680.6%5.9%4.9%2.8%1.8%1.2%1.5%0.8%0.29%0.05%0.1%0.13%0.02%
May 202681%5.9%4.9%2.8%1.8%1.2%0.99%0.8%0.24%0.05%0.09%0.1%0.02%
Jun 202683%5%5%2.4%1.5%1%0.83%0.82%0.2%0.07%0.07%0.07%0.01%
Jul 202682.7%6.1%5%2%1.2%0.83%0.82%1%0.2%0.05%0.07%0.06%0.01%
Aug 202681.8%6%4.9%2.8%1.2%1%0.82%0.99%0.2%0.11%0.05%0.07%0.01%
Sep 202680.3%5.9%5.9%2.7%1.5%1.2%0.98%0.97%0.24%0.19%0.08%0.07%0.02%

How has the Roku and tvScientific comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 81.8% to 80.3%.

  2. In September 2026, tvScientific fell from 11th to 12th among connected TV advertising platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Roku’s and tvScientific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roku

1 branded search term

  • roku

tvScientific

1 branded search term

  • tvscientific

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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