Brandwave

Display & Video 360 vs Roku:Which is more popular?

In September 2026, Roku had more branded searches than Display & Video 360 among connected TV advertising platforms worldwide. Roku had about 1.5 million branded searches, while Display & Video 360 had 1,470. Roku made up 80.3% of all connected TV advertising platform searches we track, and Display & Video 360 accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Display & Video 360 and Roku each appeared in three of the five answers. Roku was mentioned before Display & Video 360 in three out of five answers.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

Roku, about 1020 searches for every 1 for Display & Video 360

Roku 1.5M searchesDisplay & Video 360 1.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Display & Video 360 in 3 of 5Roku in 3 of 5

Who does AI recommend more?

Roku, named ahead of Display & Video 360 in 3 of 5 answers

Roku first in 3Display & Video 360 first in 2

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Display & Video 360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Roku was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roku was listed before Display & Video 360 in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. Beachfront–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Display & Video 360 or Roku more popular in search?

This chart shows how often people search Google for Display & Video 360 and Roku by name. Each line represents a brand's share of searches for all 13 connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Display & Video 360 and Roku among connected TV advertising platforms worldwide, by month

Share of searches by month for Roku, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidLG Ad SolutionsDisplay & Video 360tvScientificMNTN
Oct 202582.5%5%5%2.8%2.2%1%0.68%0.45%0.24%0.06%0.08%0.11%0.02%
Nov 202581.8%6%6%2.2%1.5%0.82%0.67%0.44%0.24%0.04%0.07%0.07%0.01%
Dec 202584.1%5.1%5.1%1.9%1.5%0.69%0.69%0.45%0.2%0.05%0.06%0.25%0.01%
Jan 202682.9%5%5%2.8%1.5%1%0.83%0.55%0.24%0.05%0.07%0.11%0.02%
Feb 202679.9%7.2%4.8%3.3%1.4%0.98%1.2%0.64%0.29%0.05%0.08%0.13%0.02%
Mar 202681.4%6%4.9%3.4%1.5%1%0.81%0.54%0.24%0.08%0.09%0.13%0.02%
Apr 202680.6%5.9%4.9%2.8%1.8%1.2%1.5%0.8%0.29%0.05%0.1%0.13%0.02%
May 202681%5.9%4.9%2.8%1.8%1.2%0.99%0.8%0.24%0.05%0.09%0.1%0.02%
Jun 202683%5%5%2.4%1.5%1%0.83%0.82%0.2%0.07%0.07%0.07%0.01%
Jul 202682.7%6.1%5%2%1.2%0.83%0.82%1%0.2%0.05%0.07%0.06%0.01%
Aug 202681.8%6%4.9%2.8%1.2%1%0.82%0.99%0.2%0.11%0.05%0.07%0.01%
Sep 202680.3%5.9%5.9%2.7%1.5%1.2%0.98%0.97%0.24%0.19%0.08%0.07%0.02%

How has the Display & Video 360 and Roku comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 81.8% to 80.3%.

  2. In September 2026, Display & Video 360 rose from 12th to 11th among connected TV advertising platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Display & Video 360’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Display & Video 360

2 branded search terms

  • display & video 360
  • display video 360

Roku

1 branded search term

  • roku

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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