Brandwave

Beachfront vs Roku:Which is more popular by branded search?

In August 2026, Roku had more branded searches than Beachfront among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Beachfront’s 22.2K, and held a 97.6% Share of Search versus Beachfront’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among connected TV advertising platforms worldwide in August 2026Which is more popular in search, Beachfront or Roku?
Beachfront1.2%22.2K searches
vs
Roku97.6%1.8M searches
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Which is more popular in search, Beachfront or Roku?

Compare the platforms used to buy connected TV advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beachfront and Roku among connected TV advertising platforms worldwide, by month

Share of Search by month for Roku, Beachfront. The figures are in the table below the chart.

View monthly share of search table
MonthRokuBeachfrontTatariInnovidMNTN
Oct 202598.3%0.53%0.81%0.3%0.02%
Nov 202598.4%0.53%0.81%0.3%0.01%
Dec 202598.4%0.53%0.8%0.24%0.02%
Jan 202698%0.65%0.98%0.3%0.02%
Feb 202697.4%0.79%1.5%0.36%0.02%
Mar 202698.1%0.65%0.98%0.29%0.02%
Apr 202696.9%0.96%1.8%0.35%0.02%
May 202697.5%0.96%1.2%0.29%0.02%
Jun 202697.8%0.97%0.98%0.24%0.02%
Jul 202697.6%1.2%0.97%0.24%0.01%
Aug 202697.6%1.2%0.97%0.24%0.02%
Sep 2026—————

How has the Beachfront and Roku comparison changed over the last 12 months?

How did search popularity change for connected TV advertising platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Beachfront worldwide rose 124.2% over 11 measured months, from 9.9K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Beachfront’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beachfront

1 branded search term

  • beachfront

Roku

1 branded search term

  • roku

How the Brand Demand Index is measured

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