Roku vs Samsung:Which is more popular by branded search?
In August 2026, Roku had more branded searches than Samsung among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Samsung’s 422K, and held a 77.4% Share of Search versus Samsung’s 17.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roku or Samsung?
Compare the platforms that buy streaming TV ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roku, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Roku | Samsung | Vizio | LG Ad Solutions | MNTN |
|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 18.9% | 4.6% | 0.05% | 0.02% |
| Nov 2025 | 76.4% | 18% | 5.6% | 0.04% | 0.01% |
| Dec 2025 | 78.3% | 17% | 4.7% | 0.04% | 0.01% |
| Jan 2026 | 78.3% | 17% | 4.7% | 0.04% | 0.02% |
| Feb 2026 | 76.2% | 19.1% | 4.6% | 0.05% | 0.02% |
| Mar 2026 | 78.9% | 16.2% | 4.7% | 0.08% | 0.02% |
| Apr 2026 | 77.2% | 18.1% | 4.7% | 0.05% | 0.02% |
| May 2026 | 77.2% | 18.1% | 4.7% | 0.05% | 0.02% |
| Jun 2026 | 79.8% | 15.3% | 4.8% | 0.07% | 0.01% |
| Jul 2026 | 79% | 16.2% | 4.7% | 0.04% | 0.01% |
| Aug 2026 | 77.4% | 17.8% | 4.7% | 0.1% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Roku and Samsung comparison changed over the last 12 months?
3 findings
- Roku was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide moved from 76.5% to 77.4%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide moved from 18.9% to 17.8%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for connected TV advertising platforms worldwide in August 2026?
2 changes
In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%.
In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Roku’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.