Brandwave

Roku vs StackAdapt:Which is more popular?

In September 2026, Roku had more branded searches than StackAdapt among connected TV advertising platforms worldwide. Roku had about 1.5 million branded searches, while StackAdapt had 22,400. Roku made up 81.4% of all connected TV advertising platform searches we track, and StackAdapt accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, StackAdapt appeared in all five answers and Roku in three. StackAdapt was mentioned before Roku in three out of five answers.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

Roku, about 67 searches for every 1 for StackAdapt

Roku 1.5M searchesStackAdapt 22.4K searches

Who does AI mention more?

StackAdapt, mentioned in every answer we collected

StackAdapt in 5 of 5Roku in 3 of 5

Who does AI recommend more?

StackAdapt, named ahead of Roku in 3 of 5 answers

StackAdapt first in 3Roku first in 2

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StackAdapt appeared in all five answers. Roku was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StackAdapt was listed before Roku in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. LG Ad Solutions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Roku or StackAdapt more popular in search?

This chart shows how often people search Google for Roku and StackAdapt by name. Each line represents a brand's share of searches for all ten connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Roku and StackAdapt among connected TV advertising platforms worldwide, by month

Share of searches by month for Roku, StackAdapt. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariLG Ad SolutionsDisplay & Video 360MNTN
Oct 202583.1%5%5%2.8%2.2%1%0.68%0.06%0.08%0.02%
Nov 202582.5%6.1%6.1%2.3%1.5%0.83%0.68%0.05%0.07%0.01%
Dec 202584.8%5.1%5.1%1.9%1.5%0.7%0.69%0.05%0.06%0.01%
Jan 202683.6%5%5%2.8%1.5%1%0.84%0.05%0.07%0.02%
Feb 202680.7%7.3%4.9%3.3%1.5%0.99%1.2%0.05%0.09%0.02%
Mar 202682.1%6.1%4.9%3.4%1.5%1%0.82%0.09%0.09%0.02%
Apr 202681.6%6%4.9%2.8%1.8%1.2%1.5%0.05%0.1%0.02%
May 202682%6%4.9%2.9%1.8%1.2%1%0.05%0.09%0.02%
Jun 202684%5%5%2.4%1.5%1%0.84%0.07%0.07%0.01%
Jul 202683.8%6.2%5%2%1.2%0.84%0.83%0.05%0.07%0.01%
Aug 202682.9%6.1%5%2.8%1.2%1%0.83%0.11%0.05%0.01%
Sep 202681.4%6%6%2.7%1.5%1.2%0.99%0.2%0.08%0.02%

How has the Roku and StackAdapt comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

1 change

  1. In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 82.9% to 81.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Roku’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roku

1 branded search term

  • roku

StackAdapt

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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