Amazon Fire Tablet vs Samsung:Which is searched more?
In September 2026, Samsung had more branded searches than Amazon Fire Tablet among tablet brands worldwide. Samsung had about 311,000 branded searches, while Amazon Fire Tablet had 101,000. Samsung made up 1.9% of all tablet brand searches we track, and Amazon Fire Tablet accounted for 0.63%. These are worldwide searches for English-language branded terms.
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Is Amazon Fire Tablet or Samsung more popular in search?
Compare the tablet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Samsung, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Lenovo | TCL | Microsoft Surface | Samsung | Amazon Fire Tablet |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 27.4% | 8.5% | 2.6% | 2.9% | 0.86% |
| Nov 2025 | 64.6% | 24.3% | 6.4% | 1.9% | 2% | 0.79% |
| Dec 2025 | 68.1% | 21.7% | 5.6% | 1.7% | 2% | 0.85% |
| Jan 2026 | 62.4% | 25.1% | 7.6% | 1.9% | 2.2% | 0.67% |
| Feb 2026 | 62% | 24.9% | 7.6% | 2.3% | 2.6% | 0.67% |
| Mar 2026 | 57.5% | 28.3% | 8.6% | 2.6% | 2.4% | 0.71% |
| Apr 2026 | 57.3% | 28.2% | 8.6% | 2.6% | 2.7% | 0.75% |
| May 2026 | 58% | 28% | 8.5% | 2.1% | 2.7% | 0.71% |
| Jun 2026 | 54% | 30.1% | 9.7% | 2.9% | 2.5% | 0.8% |
| Jul 2026 | 59.1% | 28.6% | 7.1% | 2.1% | 2.4% | 0.62% |
| Aug 2026 | 58.2% | 29.3% | 7% | 2.1% | 2.7% | 0.71% |
| Sep 2026 | 62.4% | 25.1% | 7.6% | 2.3% | 1.9% | 0.63% |
How has the Amazon Fire Tablet and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Amazon Fire Tablet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands worldwide moved from 0.86% to 0.63%, and its estimated monthly branded searches moved from 124K to 101K.
- Across the 12 months ending September 2026, Samsung’s share of searches among tablet brands worldwide moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 411K to 311K.
How did search popularity change for tablet brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost share of searches among tablet brands worldwide, from 2.7% to 1.9%.
Estimated monthly branded searches for Amazon Fire Tablet worldwide fell 18.2% over 12 measured months, from 124K to 101K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire Tablet
2 branded search terms
- amazon fire tablet
- fire tablet
Samsung
2 branded search terms
- samsung com
- samsung washing machine
Other head-to-heads among tablet brands
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