Brandwave

How popular isSamsung in search?

In September 2026, there were an estimated 352K branded searches for Samsung worldwide which is down 22.1% over the last 12 months. Samsung holds 3.1% estimated Share of Search among washing machine brands worldwide and is ranked 8th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux30.9%
  2. Smeg21.1%
  3. Midea11.3%
  4. Beko9.3%
  5. LG8%
  6. Haier7.6%
  7. Bosch3.4%
  8. Samsung3.1%
  9. Miele2.3%
  10. Westinghouse2.3%
  11. +2 more
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Which washing machine brands compete with Samsung?

Samsung against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungMieleWestinghouseFisher & PaykelWhirlpool
Oct 202529.4%20.5%8.8%10.8%9.2%8.8%3.9%2.9%2.2%2.6%0.65%0.16%
Nov 202537.4%20.3%7.5%9.2%6.6%7.5%2.8%3.1%2.8%2.3%0.55%0.11%
Dec 202528.5%22.8%8.5%10.4%7.4%10.4%3.1%2.9%3.2%2.1%0.51%0.13%
Jan 202628.6%23.3%8.6%10.5%9%8.6%3.1%2.9%2.6%2.1%0.63%0.15%
Feb 202627.4%22.6%8.3%10.1%10.6%8.3%3%3.9%2.5%2.5%0.61%0.15%
Mar 202629.7%19.9%8.9%8.9%11.3%8.9%3.3%3.5%2.7%2.2%0.65%0.13%
Apr 202631.5%18%9.4%9.4%8.2%11.5%3.5%3.2%2.3%2.3%0.57%0.11%
May 202630.8%17.6%11.3%9.2%8%11.3%3.4%3.1%2.3%2.3%0.56%0.14%
Jun 202629.3%14.3%16.1%10.7%7.6%10.7%3.2%2.9%2.2%2.1%0.53%0.13%
Jul 202624.8%18%16.8%11.2%7.9%9.2%3.4%3.6%2.3%2.2%0.55%0.16%
Aug 202629.9%17.9%13.4%9%9.4%7.3%4%3.5%2.7%2.2%0.54%0.16%
Sep 202630.9%21.1%11.3%9.3%8%7.6%3.4%3.1%2.3%2.3%0.56%0.17%

  1. 1.Electrolux

    30.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Smeg

    21.1%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.2 points.

  3. 3.Midea

    11.3%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  4. 4.Beko

    9.3%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.LG

    8%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Haier

    7.6%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Bosch

    3.4%

    Held 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  8. 8.Samsung

    3.1%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  9. 9.Miele

    2.3%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  10. 10.Westinghouse

    2.3%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Fisher & Paykel

    0.56%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Whirlpool

    0.17%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Samsung and its closest rivals

Every comparison with Samsung

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 352K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.9% in December 2025.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among washing machine brands worldwide, from 17.9% to 21.1%.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 29.9% to 30.9%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 13.4% to 11.3%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.

  6. In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.

Where does Samsung compete?

Samsung is ranked in 55 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.06%Show ranking
Earbud brands4th of 50.58%Show ranking
Tablet brands5th of 52%Show ranking
Smartwatch brands5th of 52.1%Show ranking
Home cinema brands5th of 80.85%Show ranking
Bluetooth headphones brands5th of 71.1%Show ranking
Wireless earbud brands5th of 61.1%Show ranking
Cordless vacuum brands7th of 81.8%Show ranking
Earphones brands3rd of 61.3%Show ranking
Smart scale brands4th of 61.8%Show ranking
TV brands5th of 71.8%Show ranking
Surround sound system brands4th of 72%Show ranking
Soundbar brands3rd of 52.9%Show ranking
Television brands4th of 52.9%Show ranking
Fridge brands7th of 153%Show ranking
Washing machine brands8th of 123.1%Shown above
Home appliance brands6th of 103.6%Show ranking
Computer monitor brands4th of 53.9%Show ranking
Sleep tracker brands3rd of 32.9%Show ranking
Double wall oven brands4th of 84.9%Show ranking
Gas cooktop brands4th of 74.9%Show ranking
Curved monitor brands3rd of 55.3%Show ranking
Laundry appliance brands4th of 514.2%Show ranking
Slimline dishwasher brands4th of 64.5%Show ranking
Portable projector brands4th of 44.9%Show ranking
Front load washer brands3rd of 57%Show ranking
Clothes dryer brands3rd of 57%Show ranking
Wireless charger brands4th of 55.2%Show ranking
Portable charger brands4th of 55.8%Show ranking
Range hoods2nd of 68.3%Show ranking
Connected TV advertising platforms2nd of 56.4%Show ranking
Counter depth refrigerator brands3rd of 610.4%Show ranking
Induction stove brands3rd of 510.5%Show ranking
Microwave brands3rd of 510.8%Show ranking
Dishwasher brands4th of 611.7%Show ranking
Microwave oven brands2nd of 512.2%Show ranking
Deep freezer brands3rd of 412.6%Show ranking
External SSD brands2nd of 526.5%Show ranking
Laser printer brands3rd of 510.1%Show ranking
Induction oven brands2nd of 514%Show ranking
Freestanding gas range brands2nd of 414.3%Show ranking
Condenser tumble dryer brands3rd of 514.8%Show ranking
External drive brands4th of 611%Show ranking
Hard drive brands4th of 511.1%Show ranking
Refrigerator double door brands3rd of 516.4%Show ranking
Memory card brands2nd of 635.7%Show ranking
Short throw projector brands2nd of 317.9%Show ranking
Clothes steamer brands2nd of 520.2%Show ranking
Refrigerator brands2nd of 522.2%Show ranking
Flash drive brands2nd of 416.4%Show ranking
Kids tablets4th of 516.5%Show ranking
Gas stove brands2nd of 427.4%Show ranking
Gas dryer brands2nd of 327.6%Show ranking
Soundbar with subwoofer brands1st of 388.3%Show ranking
Induction hob brands1st of 394.4%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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