Midea vs Samsung:Which is searched more?
In September 2026, Midea had more branded searches than Samsung among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Samsung’s 352K, and held an 8.6% Share of Search versus Samsung’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Midea or Samsung?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Midea, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Whirlpool | Midea | Haier | Beko | LG | Samsung | Bosch | Miele | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 16.9% | 18.3% | 6.4% | 8.3% | 7.8% | 7.4% | 6.4% | 2.9% | 1.6% | 1.9% | 0.47% |
| Nov 2025 | 28.7% | 17.7% | 15.9% | 5.8% | 7.2% | 7% | 5.7% | 5.5% | 2.2% | 2.2% | 1.7% | 0.42% |
| Dec 2025 | 21.6% | 19.7% | 15.9% | 6.5% | 9.5% | 7.9% | 6.3% | 5.7% | 2.4% | 2.4% | 1.6% | 0.39% |
| Jan 2026 | 21% | 19.5% | 18% | 6.3% | 8.2% | 7.7% | 7.3% | 5.6% | 2.4% | 1.9% | 1.5% | 0.46% |
| Feb 2026 | 20.5% | 18.8% | 17.5% | 6.2% | 8% | 7.6% | 8.6% | 6.3% | 2.3% | 1.9% | 1.8% | 0.46% |
| Mar 2026 | 22.8% | 17% | 16.2% | 6.8% | 8.5% | 6.8% | 9.3% | 5.7% | 2.6% | 2.1% | 1.7% | 0.5% |
| Apr 2026 | 23.2% | 15% | 19.1% | 7% | 10.2% | 7% | 6.7% | 5.4% | 2.6% | 1.7% | 1.7% | 0.42% |
| May 2026 | 23% | 14.8% | 18.4% | 8.4% | 10.1% | 6.9% | 6.6% | 5.4% | 2.6% | 1.7% | 1.7% | 0.41% |
| Jun 2026 | 22.1% | 12.4% | 17.7% | 12.1% | 9.7% | 8.1% | 6.4% | 5.2% | 2.5% | 1.7% | 1.6% | 0.4% |
| Jul 2026 | 18.5% | 15% | 18.7% | 12.5% | 8.5% | 8.3% | 6.5% | 5.7% | 2.6% | 1.7% | 1.7% | 0.41% |
| Aug 2026 | 22.7% | 15.6% | 16.2% | 10.2% | 7.2% | 6.8% | 7.7% | 6.4% | 3.1% | 2.1% | 1.7% | 0.41% |
| Sep 2026 | 23.5% | 18.1% | 16.5% | 8.6% | 7.5% | 7% | 6.7% | 5.5% | 2.6% | 1.8% | 1.7% | 0.42% |
How has the Midea and Samsung comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Midea took it in November 2025, Samsung took it in February 2026, Midea took it in March 2026.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide moved from 6.4% to 8.6%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide moved from 6.4% to 5.5%, and its estimated monthly branded searches moved from 452K to 352K.
How did search popularity change for washing machine brands worldwide in September 2026?
2 changes
In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.
In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%.
Other head-to-heads among washing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Midea’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.