Brandwave

How popular isMidea in search?

In September 2026, there were an estimated 550K branded searches for Midea worldwide which is up 22.2% over the last 12 months. Midea holds 7% estimated Share of Search among washing machine brands worldwide and is ranked 5th of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux19%
  2. The Warehouse19%
  3. Smeg14.7%
  4. Whirlpool13.4%
  5. Midea7%
  6. Haier6.1%
  7. Beko5.7%
  8. LG5.4%
  9. Samsung4.5%
  10. Bosch2.1%
  11. +3 more
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Which washing machine brands compete with Midea?

Midea against washing machine brands worldwide, by month

Share of Search by month for Electrolux, The Warehouse, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxThe WarehouseSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202517.6%17.6%13.9%15.1%5.3%6.9%6.5%6.1%5.3%2.4%1.3%1.6%0.39%
Nov 202524.1%16.1%14.9%13.4%4.8%6%5.9%4.8%4.6%1.8%1.8%1.4%0.36%
Dec 202517.1%20.9%15.6%12.6%5.1%7.5%6.3%5%4.5%1.9%1.9%1.3%0.31%
Jan 202616.7%20.4%15.5%14.3%5%6.5%6.1%5.8%4.4%1.9%1.5%1.2%0.37%
Feb 202616.4%20.1%15%13.9%4.9%6.4%6%6.9%5.1%1.9%1.5%1.5%0.36%
Mar 202618.6%18.6%13.8%13.2%5.6%6.9%5.6%7.6%4.7%2.1%1.7%1.4%0.41%
Apr 202618.1%22.1%11.7%14.8%5.4%8%5.4%5.2%4.2%2%1.4%1.3%0.33%
May 202618.7%18.7%12%15%6.8%8.2%5.6%5.4%4.4%2.1%1.4%1.4%0.34%
Jun 202618.1%18.1%10.2%14.5%9.9%8%6.6%5.2%4.2%2%1.4%1.3%0.33%
Jul 202615.1%18.5%12.2%15.2%10.2%6.9%6.8%5.3%4.6%2.1%1.4%1.4%0.33%
Aug 202618.5%18.5%12.7%13.2%8.3%5.9%5.5%6.3%5.2%2.5%1.7%1.4%0.33%
Sep 202619%19%14.7%13.4%7%6.1%5.7%5.4%4.5%2.1%1.4%1.4%0.34%

  1. 1.Electrolux

    19%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.The Warehouse

    19%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Smeg

    14.7%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2 points.

  4. 4.Whirlpool

    13.4%

    Moved from 3rd to 4th. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  5. 5.Midea

    7%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  6. 6.Haier

    6.1%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Beko

    5.7%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.LG

    5.4%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  9. 9.Samsung

    4.5%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

  10. 10.Bosch

    2.1%

    Held 10th. 169K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  11. 11.Miele

    1.4%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Westinghouse

    1.4%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.34%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Midea and its closest rivals

Every comparison with Midea

How has branded search demand for Midea changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 450K to 550K.
  • Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide increased from 5.3% to 7%.
  • Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide peaked at 10.2% in July 2026 and was lowest at 4.8% in November 2025.
  • Across the 12 months ending September 2026, Midea rose from 9th to 5th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 3rd among washing machine brands worldwide, with 14.7% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  3. In September 2026, The Warehouse gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  4. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 8.3% to 7%.

  5. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 6.3% to 5.4%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.2% to 4.5%.

Where does Midea compete?

Midea is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands5th of 137%Shown above
Fan Coil brands3rd of 710.7%Show ranking
Portable Dishwasher brands3rd of 614.2%Show ranking

How is Midea measured?

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • midea

Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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