How popular isMidea?
In September 2026, people searched for Midea by name about 559,000 times worldwide, a 22.2% increase from the previous year. These searches made up 24.1% of all global air conditioner brand searches, placing Midea second out of eight brands. When we asked both ChatGPT and Google AI Overviews about air conditioner brands, Midea appeared in three of the five answers and was the third most recommended of the eight.
Midea is the second most searched of 8 competitors and the third most recommended in AI answers.
PanasonicShare of searches 41.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MideaShare of searches 24.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DaikinShare of searches 19.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Mitsubishi ElectricShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TraneShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top air conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Midea is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Midea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trane3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carrier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air conditioner brands
5 answers
Asked ChatGPT
“Which air conditioner brand should I buy?”
Asked ChatGPT
“What are the best air conditioner brands?”
Asked ChatGPT
“What's the best air conditioner brand for a small room?”
Searched Google, AI Overview
“portable air conditioner”
Searched Google, AI Overview
“best air conditioner”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which air conditioner brands compete with Midea?
Share of searches by month for Panasonic, Midea, Daikin, Mitsubishi Electric, Trane, Carrier, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Midea | Daikin | Mitsubishi Electric | Trane | Carrier | LG | Fujitsu |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 20.4% | 20.4% | 5% | 5% | 2.2% | 3.3% | 0.83% |
| Nov 2025 | 44.9% | 21.6% | 17.6% | 5.3% | 4.3% | 1.6% | 3.7% | 1% |
| Dec 2025 | 43.7% | 21% | 21% | 4.2% | 4.2% | 1.5% | 3.3% | 1% |
| Jan 2026 | 43% | 20.5% | 20.5% | 5% | 5% | 1.8% | 3.3% | 0.99% |
| Feb 2026 | 50.8% | 16.8% | 16.8% | 5% | 4.1% | 2.8% | 2.9% | 0.69% |
| Mar 2026 | 40.9% | 17.9% | 21.8% | 5.4% | 4.4% | 6.5% | 2.5% | 0.62% |
| Apr 2026 | 45.3% | 16.1% | 19.7% | 4.8% | 3.9% | 7.2% | 2.2% | 0.59% |
| May 2026 | 42.9% | 19.2% | 19.2% | 4.7% | 3.8% | 7% | 2.2% | 0.82% |
| Jun 2026 | 33.7% | 27.3% | 22.3% | 5.5% | 3.6% | 4.5% | 2.1% | 1.1% |
| Jul 2026 | 34.9% | 29.5% | 19.7% | 4.8% | 3.9% | 3.9% | 2.2% | 0.99% |
| Aug 2026 | 39.1% | 27.1% | 18.1% | 4.4% | 4.4% | 3.6% | 2.5% | 0.77% |
| Sep 2026 | 41.4% | 24.1% | 19.7% | 4.8% | 4% | 2.7% | 2.6% | 0.78% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 944K | -2.8% | +2.3 points | |
| 2, held 2nd | 24.1% | 550K | -18.3% | -3 points | |
| 3, held 3rd | 19.7% | 450K | 0% | +1.6 points | |
| 4, held 4th | 4.8% | 110K | 0% | +0.4 points | |
| 5, held 5th | 4% | 90.5K | -17.7% | -0.5 points | |
| 6, held 6th | 2.7% | 60.5K | -33.1% | -1 points | |
| 7, held 7th | 2.6% | 58.6K | -6.5% | 0 points | |
| 8, held 8th | 0.78% | 17.7K | -7.8% | 0 points |
41.4%
Held 1st. 944K estimated branded searches, -2.8% vs prior month. Share +2.3 points.
2.
Midea24.1%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3 points.
3.
Daikin19.7%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.6 points.
4.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Trane4%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
6.
Carrier2.7%
Held 6th. 60.5K estimated branded searches, -33.1% vs prior month. Share -1 points.
7.
LG2.6%
Held 7th. 58.6K estimated branded searches, -6.5% vs prior month. Share 0 points.
8.
Fujitsu0.78%
Held 8th. 17.7K estimated branded searches, -7.8% vs prior month. Share 0 points.
Compare popularity between Midea and its closest rivals
Every comparison with Midea
41 comparisons
- Hisense vs Midea
- Electrolux vs Midea
- Midea vs Mitsubishi
- Midea vs Panasonic
- Midea vs Smeg
- De'Longhi vs Midea
- KitchenAid vs Midea
- Daikin vs Midea
- Beko vs Midea
- LG vs Midea
- Haier vs Midea
- Frigidaire vs Midea
- Black+Decker vs Midea
- Bosch vs Midea
- Midea vs Samsung
- Midea vs Speed Queen
- GE Appliances vs Midea
- Midea vs Westinghouse
- Midea vs Mitsubishi Electric
- Midea vs Trane
- Ebac vs Midea
- Lasko vs Midea
- Carrier vs Midea
- Midea vs Rinnai
- Meaco vs Midea
- Midea vs Vornado
- Dimplex vs Midea
- Fisher & Paykel vs Midea
- Midea vs Pro Breeze
- Dyson vs Midea
- Fujitsu vs Midea
- Danby vs Midea
- Husky vs Midea
- AstroAI vs Midea
- Midea vs Whirlpool
- Ausclimate vs Midea
- Midea vs Whynter
- hOmeLabs vs Midea
- Midea vs Miele
- Midea vs Newair
- First Co. vs Midea
How has branded search demand for Midea changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 457K to 559K.
- Across the 12 months ending September 2026, Midea’s share of searches among air conditioner brands worldwide increased from 20.4% to 24.1%.
- Across the 12 months ending September 2026, Midea’s share of searches among air conditioner brands worldwide peaked at 29.5% in July 2026 and was lowest at 16.1% in April 2026.
- Across the 12 months ending September 2026, Midea rose from 3rd to 2nd among air conditioner brands worldwide.
How did search popularity change for air conditioner brands worldwide in September 2026?
6 changes
In September 2026, Panasonic gained share of searches among air conditioner brands worldwide, from 39.1% to 41.4%.
In September 2026, Daikin gained share of searches among air conditioner brands worldwide, from 18.1% to 19.7%.
In September 2026, Midea lost share of searches among air conditioner brands worldwide, from 27.1% to 24.1%.
In September 2026, Carrier lost share of searches among air conditioner brands worldwide, from 3.6% to 2.7%.
Estimated monthly branded searches for LG worldwide fell 18.3% over 12 measured months, from 71.7K to 58.6K in September 2026.
Estimated monthly branded searches for Trane worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are Midea’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- midea
- midea compact refrigerator
- midea mini fridge
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Where does Midea compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Washing machine brands | 3rd of 14 | 11% | Show ranking |
| Fan coil brands | 3rd of 7 | 12.8% | Show ranking |
| Chest freezer brands | 2nd of 6 | 22.4% | Show ranking |
| Air conditioner brands | 2nd of 8 | 24.1% | Shown above |
| Bar fridge brands | 2nd of 9 | 28.3% | Show ranking |
| Heater and dehumidifier brands | 2nd of 8 | 31.7% | Show ranking |
| Dehumidifier brands | 2nd of 8 | 32.4% | Show ranking |
| Portable dishwasher brands | 2nd of 6 | 32.5% | Show ranking |
| Mini fridge brands | 8th of 8 | 0.64% | Show ranking |
Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.