KitchenAid vs Midea:Which is searched more?
In September 2026, KitchenAid had more branded searches than Midea among portable Dishwasher brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Midea’s 550K, and held a 48.3% Share of Search versus Midea’s 20.8%. These are worldwide searches for English-language branded terms.
Follow KitchenAid vs Midea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, KitchenAid or Midea?
Compare the portable dishwasher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Midea. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Midea | LG | Black and Decker | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 13.8% | 16.1% | 7.5% | 6.3% |
| Nov 2025 | 69% | 10.5% | 10.3% | 6.3% | 3.9% |
| Dec 2025 | 69.7% | 10.4% | 10.2% | 5.7% | 3.9% |
| Jan 2026 | 57.1% | 14.2% | 16.4% | 6.9% | 5.3% |
| Feb 2026 | 54.4% | 13.8% | 19.2% | 7.5% | 5.2% |
| Mar 2026 | 51% | 15.2% | 20.7% | 7.4% | 5.7% |
| Apr 2026 | 53.7% | 16.4% | 15.7% | 8% | 6.2% |
| May 2026 | 47.7% | 20.3% | 15.9% | 9.9% | 6.2% |
| Jun 2026 | 41.1% | 29.1% | 15.2% | 8.7% | 6% |
| Jul 2026 | 42.8% | 28.7% | 15% | 7.7% | 5.9% |
| Aug 2026 | 43.1% | 23.8% | 18.1% | 7.8% | 7.2% |
| Sep 2026 | 48.3% | 20.8% | 16.2% | 8.3% | 6.4% |
How has the KitchenAid and Midea comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Midea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among portable Dishwasher brands worldwide moved from 56.2% to 48.3%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among portable Dishwasher brands worldwide moved from 13.8% to 20.8%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for portable Dishwasher brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among portable Dishwasher brands worldwide, from 43.1% to 48.3%.
In September 2026, Midea lost estimated Share of Search among portable Dishwasher brands worldwide, from 23.8% to 20.8%.
Other head-to-heads among portable Dishwasher brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Midea
1 branded search term
- midea
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.