How popular isMidea in search?
In September 2026, there were an estimated 550K branded searches for Midea worldwide which is up 22.2% over the last 12 months. Midea holds 32.8% estimated Share of Search among portable dishwasher brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid52.7%
Midea32.8%
Black and Decker13.1%
LG1.1%
Bosch0.21%
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Which portable dishwasher brands compete with Midea?
Share of Search by month for KitchenAid, Midea, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Midea | Black and Decker | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 22.3% | 12.2% | 1.1% | 0.22% |
| Nov 2025 | 72.6% | 16.4% | 9.8% | 0.99% | 0.16% |
| Dec 2025 | 73.1% | 16.7% | 9.1% | 0.83% | 0.16% |
| Jan 2026 | 65.3% | 22.4% | 11% | 1.1% | 0.22% |
| Feb 2026 | 64.3% | 22% | 12% | 1.3% | 0.26% |
| Mar 2026 | 60.7% | 25.4% | 12.4% | 1.3% | 0.25% |
| Apr 2026 | 60.4% | 25.6% | 12.5% | 1.3% | 0.25% |
| May 2026 | 51.1% | 31.8% | 15.6% | 1.3% | 0.25% |
| Jun 2026 | 44.4% | 41.9% | 12.5% | 1.1% | 0.18% |
| Jul 2026 | 44.9% | 42.4% | 11.3% | 1.1% | 0.19% |
| Aug 2026 | 49% | 37.3% | 12.2% | 1.2% | 0.2% |
| Sep 2026 | 52.7% | 32.8% | 13.1% | 1.1% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 884K | 0% | +3.7 points | |
| 2, held 2nd | 32.8% | 550K | -18.3% | -4.5 points | |
| 3, held 3rd | 13.1% | 220K | 0% | +0.9 points | |
| 4, held 4th | 1.1% | 18.1K | -18.5% | -0.2 points | |
| 5, held 5th | 0.21% | 3.6K | 0% | 0 points |
52.7%
Held 1st. 884K estimated branded searches, 0% vs prior month. Share +3.7 points.
2.
Midea32.8%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.
13.1%
Held 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
LG1.1%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
5.
Bosch0.21%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Midea and its closest rivals
Every comparison with Midea
16 comparisons
How has branded search demand for Midea changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 450K to 550K.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among portable dishwasher brands worldwide increased from 22.3% to 32.8%.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among portable dishwasher brands worldwide peaked at 42.4% in July 2026 and was lowest at 16.4% in November 2025.
How did search popularity change for portable dishwasher brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained estimated Share of Search among portable dishwasher brands worldwide, from 49% to 52.7%.
In September 2026, Black and Decker gained estimated Share of Search among portable dishwasher brands worldwide, from 12.2% to 13.1%.
In September 2026, Midea lost estimated Share of Search among portable dishwasher brands worldwide, from 37.3% to 32.8%.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Where does Midea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 3rd of 12 | 11.3% | Show ranking |
| Fan coil brands | 3rd of 5 | 13.1% | Show ranking |
| Portable dishwasher brands | 2nd of 5 | 32.8% | Shown above |
How is Midea measured?
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midea
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