How popular isMidea in search?
In September 2026, people searched for Midea by name about 559,000 times worldwide, a 22.2% increase from the previous year. These searches made up 32.4% of all global dehumidifier brand searches, placing Midea second out of eight brands. These are worldwide searches for English-language branded terms.
De'Longhi39.7%
Midea32.4%
Frigidaire17.7%
Ebac4.6%
Meaco3.5%
Pro Breeze1.6%
Ausclimate0.25%
hOmeLabs0.14%
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Which dehumidifier brands compete with Midea?
Share of searches by month for De'Longhi, Midea, Frigidaire, Ebac, Meaco. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Ebac | Meaco | Pro Breeze | Ausclimate | hOmeLabs |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 25% | 16.7% | 5.6% | 4.4% | 2.2% | 0.14% | 0.11% |
| Nov 2025 | 53.1% | 19.6% | 13.1% | 4.6% | 6.2% | 3.2% | 0.21% | 0.08% |
| Dec 2025 | 52.2% | 23.5% | 12.8% | 4.4% | 4.3% | 2.6% | 0.15% | 0.13% |
| Jan 2026 | 45% | 24.6% | 16.5% | 6.6% | 4.5% | 2.4% | 0.19% | 0.13% |
| Feb 2026 | 45.8% | 25% | 16.7% | 6.6% | 3.3% | 2.2% | 0.22% | 0.13% |
| Mar 2026 | 42.6% | 28.5% | 19.1% | 6% | 2.2% | 1.3% | 0.33% | 0.15% |
| Apr 2026 | 44.5% | 29.7% | 16.3% | 6.1% | 1.8% | 1.2% | 0.3% | 0.13% |
| May 2026 | 39% | 31.9% | 17.4% | 5.4% | 3% | 2.4% | 0.78% | 0.14% |
| Jun 2026 | 31.8% | 38.9% | 14.2% | 3.6% | 6.5% | 4.1% | 0.78% | 0.11% |
| Jul 2026 | 32.3% | 39.6% | 14.5% | 4.4% | 6% | 2.3% | 0.75% | 0.12% |
| Aug 2026 | 37.1% | 37.1% | 16.6% | 4.2% | 2.8% | 1.4% | 0.47% | 0.16% |
| Sep 2026 | 39.7% | 32.4% | 17.7% | 4.6% | 3.5% | 1.6% | 0.25% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 673K | 0% | +2.5 points | |
| 2, held 2nd | 32.4% | 550K | -18.3% | -4.7 points | |
| 3, held 3rd | 17.7% | 301K | 0% | +1.1 points | |
| 4, held 4th | 4.6% | 78.4K | +3.3% | +0.4 points | |
| 5, held 5th | 3.5% | 60.2K | +17.6% | +0.7 points | |
| 6, held 6th | 1.6% | 26.9K | +2.7% | +0.1 points | |
| 7, held 7th | 0.25% | 4.2K | -50.6% | -0.2 points | |
| 8, held 8th | 0.14% | 2.4K | -17.2% | 0 points |
39.7%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.5 points.
2.
Midea32.4%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.7 points.
17.7%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Ebac4.6%
Held 4th. 78.4K estimated branded searches, +3.3% vs prior month. Share +0.4 points.
5.
Meaco3.5%
Held 5th. 60.2K estimated branded searches, +17.6% vs prior month. Share +0.7 points.
1.6%
Held 6th. 26.9K estimated branded searches, +2.7% vs prior month. Share +0.1 points.
0.25%
Held 7th. 4.2K estimated branded searches, -50.6% vs prior month. Share -0.2 points.
8.
hOmeLabs0.14%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between Midea and its closest rivals
Every comparison with Midea
41 comparisons
- Hisense vs Midea
- Electrolux vs Midea
- Midea vs Mitsubishi
- Midea vs Panasonic
- Midea vs Smeg
- De'Longhi vs Midea
- KitchenAid vs Midea
- Daikin vs Midea
- Beko vs Midea
- LG vs Midea
- Haier vs Midea
- Frigidaire vs Midea
- Black+Decker vs Midea
- Bosch vs Midea
- Midea vs Samsung
- Midea vs Speed Queen
- GE Appliances vs Midea
- Midea vs Westinghouse
- Midea vs Mitsubishi Electric
- Midea vs Trane
- Ebac vs Midea
- Lasko vs Midea
- Carrier vs Midea
- Midea vs Rinnai
- Meaco vs Midea
- Midea vs Vornado
- Dimplex vs Midea
- Fisher & Paykel vs Midea
- Midea vs Pro Breeze
- Dyson vs Midea
- Fujitsu vs Midea
- Danby vs Midea
- Husky vs Midea
- AstroAI vs Midea
- Midea vs Whirlpool
- Ausclimate vs Midea
- Midea vs Whynter
- hOmeLabs vs Midea
- Midea vs Miele
- Midea vs Newair
- First Co. vs Midea
How has branded search demand for Midea changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 457K to 559K.
- Across the 12 months ending September 2026, Midea’s share of searches among dehumidifier brands worldwide increased from 25% to 32.4%.
- Across the 12 months ending September 2026, Midea’s share of searches among dehumidifier brands worldwide peaked at 39.6% in July 2026 and was lowest at 19.6% in November 2025.
How did search popularity change for dehumidifier brands worldwide in September 2026?
6 changes
In September 2026, De'Longhi gained share of searches among dehumidifier brands worldwide, from 37.1% to 39.7%.
In September 2026, Frigidaire gained share of searches among dehumidifier brands worldwide, from 16.6% to 17.7%.
In September 2026, Meaco gained share of searches among dehumidifier brands worldwide, from 2.8% to 3.5%.
In September 2026, Midea lost share of searches among dehumidifier brands worldwide, from 37.1% to 32.4%.
Ausclimate’s share of searches among dehumidifier brands worldwide has lost ground for 3 months in a row, from 0.78% to 0.25% in September 2026.
Estimated monthly branded searches for hOmeLabs worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Midea’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- midea
- midea compact refrigerator
- midea mini fridge
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Where does Midea compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Washing machine brands | 3rd of 14 | 11% | Show ranking |
| Fan coil brands | 3rd of 7 | 12.8% | Show ranking |
| Chest freezer brands | 2nd of 6 | 22.4% | Show ranking |
| Air conditioner brands | 2nd of 8 | 24.1% | Show ranking |
| Bar fridge brands | 2nd of 9 | 28.3% | Show ranking |
| Heater and dehumidifier brands | 2nd of 8 | 31.7% | Show ranking |
| Dehumidifier brands | 2nd of 8 | 32.4% | Shown above |
| Portable dishwasher brands | 2nd of 6 | 32.5% | Show ranking |
| Mini fridge brands | 8th of 8 | 0.64% | Show ranking |
Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.