Brandwave

GE Appliances vs Midea:Which is more popular?

In September 2026, Midea had more branded searches than GE Appliances among washing machine brands worldwide. Midea had about 550,000 branded searches, while GE Appliances had 110,000. Midea made up 11% of all washing machine brand searches we track, and GE Appliances accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about washing machine brands, GE Appliances appeared in three of the five answers and Midea in none.

Among washing machine brands worldwide in September 2026

Who do people search for more?

Midea, about 5 searches for every 1 for GE Appliances

Midea 550K searchesGE Appliances 110K searches

Who does AI mention more?

GE Appliances, mentioned in 3 of 5 answers, Midea in 0

GE Appliances in 3 of 5Midea in 0 of 5

Who does AI recommend more?

GE Appliances, the only one of the two named

GE Appliances first in 3Midea never named

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Midea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. Bosch7th
  8. Smeg–
  9. Midea–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is GE Appliances or Midea more popular in search?

This chart shows how often people search Google for GE Appliances and Midea by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from English-language searches worldwide.

GE Appliances and Midea among washing machine brands worldwide, by month

Share of searches by month for Midea, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungSpeed QueenGE AppliancesWestinghouseFisher & PaykelWhirlpoolMiele
Oct 202528.5%19.9%8.5%10.4%9%8.5%3.8%2.9%2.6%2.6%2.6%0.63%0.15%0.02%
Nov 202536.7%20%7.4%9%6.5%7.4%2.7%3%2.2%2.2%2.2%0.54%0.11%0.02%
Dec 202528.1%22.5%8.4%10.3%7.3%10.3%3.1%2.8%2.5%2.1%2.1%0.51%0.12%0.02%
Jan 202627.7%22.6%8.3%10.2%8.7%8.3%3%2.8%3%2.5%2%0.61%0.15%0.02%
Feb 202626.6%22%8%9.8%10.3%8%2.9%3.8%2.9%2.4%2.4%0.59%0.14%0.02%
Mar 202629%19.5%8.7%8.7%11.1%8.7%3.2%3.4%2.6%2.1%2.1%0.64%0.13%0.02%
Apr 202630.4%17.4%9.1%9.1%7.9%11.2%3.3%3.1%3.3%2.2%2.2%0.55%0.11%0.02%
May 202630%17.1%11%9%7.8%11%3.3%3%2.7%2.2%2.2%0.54%0.13%0.02%
Jun 202628.6%14%15.7%10.5%7.4%10.5%3.1%2.9%2.6%2.1%2.1%0.52%0.13%0.02%
Jul 202624.2%17.5%16.3%10.9%7.7%8.9%3.3%3.5%2.7%2.2%2.2%0.54%0.16%0.02%
Aug 202629.1%17.4%13%8.7%9.2%7.1%3.9%3.4%3.2%2.1%2.1%0.53%0.16%0.02%
Sep 202630.1%20.5%11%9%7.7%7.4%3.3%3%2.7%2.2%2.2%0.54%0.16%0.02%

How has the GE Appliances and Midea comparison changed over the last 12 months?

3 findings
  • Midea was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among washing machine brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Midea’s share of searches among washing machine brands worldwide moved from 8.5% to 11%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for washing machine brands worldwide in September 2026?

2 changes

  1. In September 2026, Midea lost share of searches among washing machine brands worldwide, from 13% to 11%.

  2. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge appliances

Midea

1 branded search term

  • midea

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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