Brandwave

How popular isMidea in search?

In September 2026, people searched for Midea by name about 559,000 times worldwide, a 22.2% increase from the previous year. These searches made up 22.4% of all global chest freezer brand searches, placing Midea second out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Hisense27.4%
  2. Midea22.4%
  3. Beko18.4%
  4. Haier15%
  5. Frigidaire12.3%
  6. GE Appliances4.5%
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Which chest freezer brands compete with Midea?

Midea against chest freezer brands worldwide, by month

Share of searches by month for Hisense, Midea, Beko, Haier, Frigidaire, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseMideaBekoHaierFrigidaireGE Appliances
Oct 202530.4%16.6%20.3%16.6%11.1%5%
Nov 202534.7%15.6%19.1%15.6%10.4%4.7%
Dec 202530.2%16.5%20.2%20.2%9%4%
Jan 202630.4%16.6%20.3%16.6%11.1%5%
Feb 202630.4%16.6%20.3%16.6%11.1%5%
Mar 202627.6%18.5%18.5%18.5%12.4%4.5%
Apr 202627.1%18.2%18.2%22.2%9.9%4.4%
May 202629.6%19.8%16.2%19.8%10.8%4%
Jun 202630%24.7%16.5%16.5%9%3.3%
Jul 202626.9%26.9%18%14.7%9.8%3.6%
Aug 202626.1%26.1%17.5%14.3%11.7%4.3%
Sep 202627.4%22.4%18.4%15%12.3%4.5%

  1. 1.Hisense

    27.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Midea

    22.4%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  3. 3.Beko

    18.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Haier

    15%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Frigidaire

    12.3%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.GE Appliances

    4.5%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Midea and its closest rivals

Every comparison with Midea

41 comparisons

How has branded search demand for Midea changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 457K to 559K.
  • Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands worldwide increased from 16.6% to 22.4%.
  • Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands worldwide peaked at 26.9% in July 2026 and was lowest at 15.6% in November 2025.
  • Across the 12 months ending September 2026, Midea rose from 4th to 2nd among chest freezer brands worldwide.

How did search popularity change for chest freezer brands worldwide in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among chest freezer brands worldwide, from 26.1% to 27.4%.

  2. In September 2026, Beko gained share of searches among chest freezer brands worldwide, from 17.5% to 18.4%.

  3. In September 2026, Haier gained share of searches among chest freezer brands worldwide, from 14.3% to 15%.

  4. In September 2026, Frigidaire gained share of searches among chest freezer brands worldwide, from 11.7% to 12.3%.

  5. In September 2026, Midea lost share of searches among chest freezer brands worldwide, from 26.1% to 22.4%.

  6. GE Appliances’ share of searches among chest freezer brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.

How are Midea’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • midea
  • midea compact refrigerator
  • midea mini fridge

Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Midea compete?

Midea is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands3rd of 1411%Show ranking
Fan coil brands3rd of 712.8%Show ranking
Chest freezer brands2nd of 622.4%Shown above
Air conditioner brands2nd of 824.1%Show ranking
Bar fridge brands2nd of 928.3%Show ranking
Heater and dehumidifier brands2nd of 831.7%Show ranking
Dehumidifier brands2nd of 832.4%Show ranking
Portable dishwasher brands2nd of 632.5%Show ranking
Mini fridge brands8th of 80.64%Show ranking
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