Brandwave

How popular isMidea?

In September 2026, people searched for Midea by name about 559,000 times worldwide, a 22.2% increase from the previous year. These searches made up 0.64% of all global mini fridge brand searches, placing Midea eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about mini fridge brands, Midea appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Midea is the eighth most searched of 8 competitors and the most recommended in AI answers.

  1. HisenseShare of searches 49.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HaierShare of searches 27.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Black+DeckerShare of searches 16.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. FrigidaireShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. MideaShare of searches 0.64%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+3 more

Midea website (opens in a new tab)

Follow Midea and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top mini fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midea is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Danby2nd
  3. Frigidaire3rd
  4. Black+Decker4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. AstroAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstroAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mini fridge brands compete with Midea?

Midea against mini fridge brands worldwide, by month

Share of searches by month for Hisense, Haier, Black+Decker, Frigidaire, Midea. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierBlack+DeckerFrigidaireLGAstroAIDanbyMidea
Oct 202551%27.9%15.2%2%1.4%0.75%1.4%0.45%
Nov 202554.6%24.5%14.7%2.7%1.5%0.66%0.99%0.34%
Dec 202547.4%31.7%14.1%3.5%1.3%0.85%0.85%0.36%
Jan 202650.6%27.7%13.5%4.6%1.4%0.91%0.91%0.38%
Feb 202650.7%27.7%15.1%2.5%1.7%1.1%0.91%0.36%
Mar 202646.1%30.8%15.1%3.4%1.5%1%1%1%
Apr 202643.5%35.6%14.2%2.1%1.4%0.96%0.96%1.2%
May 202647.1%31.5%15.5%1.9%1.3%0.85%1%0.89%
Jun 202652.7%29%12.9%2.1%1.2%0.64%0.95%0.47%
Jul 202651.5%28.1%13.8%2.5%1.4%0.62%1.4%0.67%
Aug 202648.9%26.8%16%3.6%1.6%0.72%1.3%1.1%
Sep 202649.8%27.2%16.3%2.5%1.3%1.1%1.1%0.64%

  1. 1.Hisense

    49.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Haier

    27.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Black+Decker

    16.3%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Frigidaire

    2.5%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  5. 5.LG

    1.3%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.AstroAI

    1.1%

    Moved from 8th to 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  7. 7.Danby

    1.1%

    Moved from 6th to 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Midea

    0.64%

    Moved from 7th to 8th. 8.7K estimated branded searches, -42.1% vs prior month. Share -0.4 points.

Compare popularity between Midea and its closest rivals

Every comparison with Midea

41 comparisons

How has branded search demand for Midea changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 457K to 559K.
  • Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands worldwide held steady, from 0.45% to 0.64%.

How did search popularity change for mini fridge brands worldwide in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among mini fridge brands worldwide, from 48.9% to 49.8%.

  2. In September 2026, Frigidaire lost share of searches among mini fridge brands worldwide, from 3.6% to 2.5%.

  3. Black+Decker’s share of searches among mini fridge brands worldwide has gained ground for 3 months in a row, from 12.9% to 16.3% in September 2026.

  4. In September 2026, AstroAI rose from 8th to 6th among mini fridge brands worldwide.

  5. In September 2026, Danby fell from 6th to 7th among mini fridge brands worldwide.

  6. In September 2026, Midea fell from 7th to 8th among mini fridge brands worldwide.

How are Midea’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • midea
  • midea compact refrigerator
  • midea mini fridge

Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Midea compete?

Midea is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands3rd of 1411%Show ranking
Fan coil brands3rd of 712.8%Show ranking
Chest freezer brands2nd of 622.4%Show ranking
Air conditioner brands2nd of 824.1%Show ranking
Bar fridge brands2nd of 928.3%Show ranking
Heater and dehumidifier brands2nd of 831.7%Show ranking
Dehumidifier brands2nd of 832.4%Show ranking
Portable dishwasher brands2nd of 632.5%Show ranking
Mini fridge brands8th of 80.64%Shown above
Creator with pink hair and a pink jacket

Is Midea your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free