Samsung vs Westinghouse:Which is more popular by branded search?
In August 2026, Samsung had more branded searches than Westinghouse among refrigerator brands worldwide. Samsung was estimated to have 422K branded searches compared to Westinghouse’s 110K, and held a 33.7% Share of Search versus Westinghouse’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Westinghouse?
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | LG | Samsung | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 34.3% | 15.8% | 10.3% | 0.01% |
| Nov 2025 | 37.6% | 36.4% | 14.5% | 11.4% | 0.01% |
| Dec 2025 | 39.3% | 35.5% | 15.3% | 9.8% | 0.01% |
| Jan 2026 | 43.5% | 33% | 14.3% | 9.2% | 0.01% |
| Feb 2026 | 45% | 33% | 12.4% | 9.6% | 0.01% |
| Mar 2026 | 48.2% | 29.6% | 13.5% | 8.7% | 0.01% |
| Apr 2026 | 40.5% | 33.1% | 16.1% | 10.3% | 0.01% |
| May 2026 | 40.5% | 33.1% | 16.1% | 10.3% | 0.02% |
| Jun 2026 | 40.5% | 33.1% | 16% | 10.4% | 0.02% |
| Jul 2026 | 39.6% | 34.6% | 15.6% | 10.1% | 0.02% |
| Aug 2026 | 41% | 33.7% | 16.5% | 8.8% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Samsung and Westinghouse comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Westinghouse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide moved from 34.3% to 33.7%, and its estimated monthly branded searches moved from 452K to 422K.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among refrigerator brands worldwide moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for refrigerator brands worldwide in August 2026?
2 changes
In August 2026, Westinghouse lost estimated Share of Search among refrigerator brands worldwide, from 10.1% to 8.8%.
In August 2026, Samsung lost estimated Share of Search among refrigerator brands worldwide, from 34.6% to 33.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung
3 branded search terms
- samsung com
- samsung washer
- samsung washing machine
Westinghouse
1 branded search term
- westinghouse
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.