Brandwave

Café vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than Café among double wall oven brands worldwide. Samsung had about 151,000 branded searches, while Café had 33,100. Samsung made up 4.9% of all double wall oven brand searches we track, and Café accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about double wall oven brands, Café appeared in all five answers and Samsung in one. Café was mentioned before Samsung in four out of five answers.

Among double wall oven brands worldwide in September 2026

Who do people search for more?

Samsung, about 5 searches for every 1 for Café

Samsung 151K searchesCafé 33.1K searches

Who does AI mention more?

Café, mentioned in every answer we collected

Café in 5 of 5Samsung in 1 of 5

Who does AI recommend more?

Café, named ahead of Samsung in 4 of 5 answers

Café first in 4Samsung first in 1

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Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Café appeared in all five answers. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Café was listed before Samsung in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Café2nd
  3. GE Profile3rd
  4. KitchenAid4th
  5. Miele5th
  6. LG6th
  7. Samsung7th
  8. Whirlpool8th
  9. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Café5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Café or Samsung more popular in search?

This chart shows how often people search Google for Café and Samsung by name. Each line represents a brand's share of searches for all nine double wall oven brands we track, month by month, from English-language searches worldwide.

Café and Samsung among double wall oven brands worldwide, by month

Share of searches by month for Samsung, Café. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidLGSamsungMieleCaféGE ProfileWhirlpoolBosch
Oct 202541.7%36%13.1%4.2%3.1%0.92%0.62%0.25%0.18%
Nov 202544.2%39.4%7.8%3.6%3.3%0.8%0.65%0.15%0.12%
Dec 202535.4%46.3%9.2%3.5%3.9%0.78%0.52%0.18%0.15%
Jan 202641.2%36%13%4.1%3.7%0.91%0.61%0.24%0.17%
Feb 202639.1%34.5%15.1%5.6%3.6%1.1%0.58%0.24%0.18%
Mar 202642.6%30.5%16.2%5%3.9%0.94%0.51%0.21%0.15%
Apr 202645.8%32.4%11.9%4.6%3.4%1%0.55%0.18%0.16%
May 202648.4%28.5%12.6%4.9%3.6%1.1%0.58%0.23%0.17%
Jun 202648.7%28.3%12.7%4.9%3.6%0.88%0.59%0.23%0.15%
Jul 202643.1%30.8%13.8%6.2%3.9%0.96%0.78%0.31%0.16%
Aug 202646.4%27.3%14.6%5.4%4.2%1%0.69%0.28%0.14%
Sep 202648.4%28.5%12.5%4.9%3.6%1.1%0.72%0.28%0.14%

How has the Café and Samsung comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of Café in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Café’s share of searches among double wall oven brands worldwide moved from 0.92% to 1.1%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among double wall oven brands worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for double wall oven brands worldwide in September 2026?

1 change
  1. In September 2026, Samsung lost share of searches among double wall oven brands worldwide, from 5.4% to 4.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Café’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Café

1 branded search term

  • cafe appliances

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

Other head-to-heads among double wall oven brands

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