Dell vs Samsung:Which is more popular by branded search?
In August 2026, Dell had more branded searches than Samsung among computer monitor brands worldwide. Dell was estimated to have 673K branded searches compared to Samsung’s 422K, and held an 18.1% Share of Search versus Samsung’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dell or Samsung?
Compare the monitor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dell, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | Dell | LG | Samsung | BenQ |
|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 17.7% | 13.7% | 11.9% | 4.3% |
| Nov 2025 | 53.7% | 18.2% | 12% | 11.6% | 4.5% |
| Dec 2025 | 56.2% | 15.5% | 12.4% | 11.2% | 4.7% |
| Jan 2026 | 53.1% | 18% | 13.9% | 10.6% | 4.4% |
| Feb 2026 | 55.5% | 15.6% | 14.5% | 10.6% | 3.8% |
| Mar 2026 | 53.6% | 15% | 16.7% | 10.3% | 4.5% |
| Apr 2026 | 52.6% | 17.8% | 13.9% | 11.4% | 4.4% |
| May 2026 | 52.7% | 17.7% | 13.9% | 11.3% | 4.4% |
| Jun 2026 | 57.2% | 16% | 12.6% | 10.2% | 3.9% |
| Jul 2026 | 52.2% | 17.6% | 13.8% | 12% | 4.3% |
| Aug 2026 | 53% | 18.1% | 13.8% | 11.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Dell and Samsung comparison changed over the last 12 months?
3 findings
- Dell was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among computer monitor brands worldwide moved from 17.7% to 18.1%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among computer monitor brands worldwide moved from 11.9% to 11.4%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for computer monitor brands worldwide in August 2026?
2 changes
In August 2026, Dell gained estimated Share of Search among computer monitor brands worldwide, from 17.6% to 18.1%.
In August 2026, Samsung lost estimated Share of Search among computer monitor brands worldwide, from 12% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Dell’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.