How popular isSamsung in search?
In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 12.6% estimated Share of Search among range hoods worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electrolux44.9%Whirlpool32.2%
Samsung12.6%
Bosch6.2%
Miele4.1%
Fisher & Paykel<0.01%
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Which range hoods compete with Samsung?
Share of Search by month for Electrolux, Whirlpool, Samsung, Bosch, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Whirlpool | Samsung | Bosch | Miele | Fisher & Paykel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 36.2% | 12.7% | 5.8% | 3.2% | <0.01% |
| Nov 2025 | 52.6% | 29.4% | 10.1% | 4% | 4% | <0.01% |
| Dec 2025 | 44.8% | 33.2% | 11.9% | 5.1% | 5% | <0.01% |
| Jan 2026 | 42.9% | 36.9% | 11.3% | 4.9% | 3.9% | <0.01% |
| Feb 2026 | 42.1% | 36.1% | 13% | 4.9% | 3.9% | <0.01% |
| Mar 2026 | 46% | 32.9% | 11.6% | 5.2% | 4.2% | <0.01% |
| Apr 2026 | 44.5% | 36.7% | 10.4% | 5.1% | 3.3% | <0.01% |
| May 2026 | 44.9% | 36.1% | 10.5% | 5.1% | 3.4% | <0.01% |
| Jun 2026 | 44.9% | 36.1% | 10.5% | 5.1% | 3.4% | <0.01% |
| Jul 2026 | 39.1% | 39.7% | 12.1% | 5.5% | 3.6% | <0.01% |
| Aug 2026 | 44.9% | 32.2% | 12.6% | 6.2% | 4.1% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.9% | 1.5M | +23% | +5.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.2% | 1.1M | -13.1% | -7.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.6% | 422K | +12% | +0.5 points | |
| 4, held 4th | 6.2% | 206K | +21.2% | +0.7 points | |
| 5, held 5th | 4.1% | 138K | +22.5% | +0.5 points | |
| 6, held 6th | <0.01% | 170 | 0% | 0 points |
44.9%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.
32.2%
Moved from 1st to 2nd. 1.1M estimated branded searches, -13.1% vs prior month. Share -7.5 points.
3.
Samsung12.6%
Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +0.5 points.
4.
Bosch6.2%
Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.7 points.
5.
Miele4.1%
Held 5th. 138K estimated branded searches, +22.5% vs prior month. Share +0.5 points.
<0.01%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Samsung and its closest rivals
How has branded search demand for Samsung changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among range hoods worldwide peaked at 13% in February 2026 and was lowest at 10.1% in November 2025.
How did search popularity change for range hoods worldwide in August 2026?
5 changes
In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.9%.
In August 2026, Bosch gained estimated Share of Search among range hoods worldwide, from 5.5% to 6.2%.
In August 2026, Samsung gained estimated Share of Search among range hoods worldwide, from 12.1% to 12.6%.
In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.
In August 2026, Whirlpool lost estimated Share of Search among range hoods worldwide, from 39.7% to 32.2%.
Where does Samsung compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smartphone brands | 5th of 5 | 0.1% | Show ranking |
| Tablet brands | 4th of 5 | 0.1% | Show ranking |
| Kids tablets | 2nd of 6 | 0.1% | Show ranking |
| Smartwatch brands | 5th of 5 | 2.7% | Show ranking |
| Earbud brands | 4th of 5 | 4% | Show ranking |
| Television brands | 5th of 5 | 7.9% | Show ranking |
| Soundbar brands | 5th of 5 | 8.2% | Show ranking |
| Computer monitor brands | 4th of 5 | 11.4% | Show ranking |
| Range hoods | 3rd of 6 | 12.6% | Shown above |
| Laundry appliance brands | 4th of 5 | 15.6% | Show ranking |
| Connected TV advertising platforms | 2nd of 5 | 17.8% | Show ranking |
| Microwave brands | 3rd of 5 | 22.6% | Show ranking |
| External drive brands | 2nd of 6 | 28.2% | Show ranking |
| External SSD brands | 2nd of 5 | 28.6% | Show ranking |
| Dishwasher brands | 2nd of 5 | 33% | Show ranking |
| Refrigerator brands | 2nd of 5 | 33.7% | Show ranking |
| Memory card brands | 2nd of 6 | 38.2% | Show ranking |
How is Samsung measured?
Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- samsung com
- samsung washer
- samsung washing machine
Who owns Samsung?
Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.
Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Samsung your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.