Samsung vs Wolf:Which is searched more?
In September 2026, Samsung had more branded searches than Wolf among gas cooktop brands worldwide. Samsung had about 151,000 branded searches, while Wolf had 48,300. Samsung made up 4.8% of all gas cooktop brand searches we track, and Wolf accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Samsung or Wolf more popular in search?
Compare the gas cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Samsung, Wolf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | KitchenAid | LG | Samsung | Miele | Wolf | Thermador | GE Profile | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 35.3% | 12.9% | 4.1% | 3% | 1.6% | 1.3% | 0.61% | 0.24% |
| Nov 2025 | 43.5% | 38.7% | 7.7% | 3.6% | 3.2% | 1.5% | 0.96% | 0.64% | 0.17% |
| Dec 2025 | 34.8% | 45.6% | 9% | 3.5% | 3.8% | 1.7% | 0.94% | 0.51% | 0.19% |
| Jan 2026 | 40.3% | 35.2% | 12.7% | 4% | 3.7% | 1.9% | 1.3% | 0.6% | 0.24% |
| Feb 2026 | 38.4% | 33.8% | 14.9% | 5.5% | 3.5% | 1.9% | 1.3% | 0.57% | 0.28% |
| Mar 2026 | 41.9% | 30% | 16% | 4.9% | 3.8% | 1.7% | 1.1% | 0.51% | 0.22% |
| Apr 2026 | 45% | 31.8% | 11.7% | 4.5% | 3.3% | 1.7% | 1.2% | 0.54% | 0.24% |
| May 2026 | 47.5% | 28% | 12.3% | 4.8% | 3.5% | 1.9% | 1.3% | 0.57% | 0.25% |
| Jun 2026 | 47.7% | 27.8% | 12.4% | 4.8% | 3.5% | 1.7% | 1.3% | 0.58% | 0.25% |
| Jul 2026 | 42.2% | 30.2% | 13.5% | 6.1% | 3.8% | 1.8% | 1.4% | 0.77% | 0.28% |
| Aug 2026 | 45.6% | 26.8% | 14.3% | 5.3% | 4.1% | 1.7% | 1.2% | 0.67% | 0.24% |
| Sep 2026 | 47.6% | 28.1% | 12.3% | 4.8% | 3.5% | 1.5% | 1.3% | 0.7% | 0.23% |
How has the Samsung and Wolf comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Wolf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among gas cooktop brands worldwide moved from 4.1% to 4.8%, and its estimated monthly branded searches held steady at 151K.
- Across the 12 months ending September 2026, Wolf’s share of searches among gas cooktop brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 59.2K to 48.3K.
How did search popularity change for gas cooktop brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost share of searches among gas cooktop brands worldwide, from 5.3% to 4.8%.
Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Samsung’s and Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gas cooktop brands
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