Brandwave

How popular isWolf?

In September 2026, people searched for Wolf by name about 48,300 times worldwide, an 18.4% decrease from the previous year. These searches made up 1.7% of all global gas cooktop brand searches, placing Wolf fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas cooktop brands, Wolf appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Wolf is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ElectroluxShare of searches 54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 31.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. SamsungShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MieleShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. WolfShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wolf was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wolf is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Thermador2nd
  3. KitchenAid3rd
  4. Wolf4th
  5. GE Profile5th
  6. LG6th
  7. Miele7th
  8. Electrolux–
  9. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermador4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gas cooktop brands compete with Wolf?

Wolf against gas cooktop brands worldwide, by month

Share of searches by month for Electrolux, KitchenAid, Samsung, Miele, Wolf. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidSamsungMieleWolfThermadorGE ProfileLGBosch
Oct 202546.7%40.3%4.7%3.5%1.8%1.5%0.69%0.69%0.14%
Nov 202546.9%41.8%3.9%3.5%1.6%1%0.69%0.57%0.09%
Dec 202538.1%49.9%3.8%4.2%1.8%1%0.56%0.56%0.09%
Jan 202645.9%40.1%4.6%4.2%2.2%1.5%0.68%0.68%0.13%
Feb 202644.8%39.4%6.4%4.1%2.2%1.5%0.66%0.81%0.16%
Mar 202649.5%35.5%5.8%4.5%2%1.3%0.6%0.73%0.12%
Apr 202650.7%35.8%5.1%3.7%1.9%1.4%0.61%0.75%0.12%
May 202653.8%31.7%5.4%4%2.1%1.5%0.65%0.8%0.13%
Jun 202654.1%31.5%5.4%4%1.9%1.5%0.65%0.8%0.16%
Jul 202648.4%34.6%7%4.4%2.1%1.6%0.88%0.88%0.17%
Aug 202652.8%31.1%6.2%4.8%1.9%1.4%0.78%0.78%0.15%
Sep 202654%31.8%5.4%4%1.7%1.5%0.8%0.65%0.13%

  1. 1.Electrolux

    54%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.KitchenAid

    31.8%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Samsung

    5.4%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.

  4. 4.Miele

    4%

    Held 4th. 111K estimated branded searches, -18.4% vs prior month. Share -0.8 points.

  5. 5.Wolf

    1.7%

    Held 5th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.2 points.

  6. 6.Thermador

    1.5%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.GE Profile

    0.8%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.LG

    0.65%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  9. 9.Bosch

    0.13%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Wolf and its closest rivals

Every comparison with Wolf

14 comparisons

How has branded search demand for Wolf changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wolf worldwide fell from 59.2K to 48.3K.
  • Across the 12 months ending September 2026, Wolf’s share of searches among gas cooktop brands worldwide held steady, from 1.8% to 1.7%.

How did search popularity change for gas cooktop brands worldwide in September 2026?

6 changes

  1. In September 2026, Electrolux gained share of searches among gas cooktop brands worldwide, from 52.8% to 54%.

  2. In September 2026, KitchenAid gained share of searches among gas cooktop brands worldwide, from 31.1% to 31.8%.

  3. In September 2026, Miele lost share of searches among gas cooktop brands worldwide, from 4.8% to 4%.

  4. In September 2026, Samsung lost share of searches among gas cooktop brands worldwide, from 6.2% to 5.4%.

  5. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

How are Wolf’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wolf appliances
  • wolf oven
  • wolf range

Do you work for Wolf? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wolf compete?

Wolf is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Oven brands4th of 101.7%Show ranking
Oven and cooktop brands4th of 91.7%Show ranking
Gas cooktop brands5th of 91.7%Shown above
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