Café vs Wolf:Which is searched more?
In September 2026, Wolf had more branded searches than Café among oven and cooktop brands worldwide. Wolf had about 48,300 branded searches, while Café had 33,100. Wolf made up 1.7% of all oven and cooktop brand searches we track, and Café accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Café or Wolf more popular in search?
Compare the oven and cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wolf, Café. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Westinghouse | Wolf | Café | Bosch | Fisher & Paykel | LG | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 36.5% | 4.7% | 2.1% | 1.2% | 1.4% | 1.2% | 0.73% | 0.03% |
| Nov 2025 | 58.8% | 32% | 3.5% | 2% | 1.1% | 1.1% | 0.87% | 0.67% | 0.03% |
| Dec 2025 | 49.9% | 39.9% | 3.7% | 2.4% | 1.1% | 1.3% | 0.9% | 0.8% | 0.03% |
| Jan 2026 | 49.4% | 40.4% | 3.6% | 2.4% | 1.1% | 1.3% | 1.1% | 0.69% | 0.03% |
| Feb 2026 | 48.6% | 40.1% | 4.4% | 2.4% | 1.3% | 1.3% | 1.1% | 0.83% | 0.04% |
| Mar 2026 | 53.6% | 36% | 3.9% | 2.1% | 1.2% | 1.2% | 1.2% | 0.75% | 0.04% |
| Apr 2026 | 56.9% | 32.5% | 4.2% | 2.1% | 1.3% | 1.3% | 1% | 0.67% | 0.04% |
| May 2026 | 57% | 32.6% | 4.2% | 2.2% | 1.3% | 1% | 1% | 0.66% | 0.04% |
| Jun 2026 | 60.1% | 29.4% | 4.4% | 2.1% | 1.1% | 1.1% | 1.1% | 0.67% | 0.04% |
| Jul 2026 | 51.6% | 37.3% | 4.6% | 2.2% | 1.1% | 1.1% | 1.1% | 0.82% | 0.04% |
| Aug 2026 | 56.2% | 33.6% | 4.1% | 2.1% | 1.2% | 1% | 1% | 0.72% | 0.03% |
| Sep 2026 | 53.8% | 36.7% | 3.9% | 1.7% | 1.2% | 0.97% | 0.97% | 0.73% | 0.03% |
How has the Café and Wolf comparison changed over the last 12 months?
3 findings
- Wolf was ahead of Café in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Café’s share of searches among oven and cooktop brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Wolf’s share of searches among oven and cooktop brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 59.2K to 48.3K.
How did search popularity change for oven and cooktop brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Café’s and Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among oven and cooktop brands
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