Brandwave

Oven and cooktop brands:Which are searched most?

In September 2026, Electrolux was the most searched among oven and cooktop brands worldwide, with an estimated 1.5M branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux48.7%
  2. Smeg37.7%
  3. Bosch5.5%
  4. Miele3.7%
  5. Westinghouse3.6%
  6. Fisher & Paykel0.88%

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Share of SearchLeaderboard

Compare the oven and cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among oven and cooktop brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschMieleWestinghouseFisher & Paykel
Oct 202547.3%37.3%6.5%3.6%4.3%1%
Nov 202554.2%33.5%4.1%4.1%3.3%0.8%
Dec 202544.9%40.9%5.1%5%3.3%0.81%
Jan 202644.9%41.6%5.1%4.1%3.3%0.99%
Feb 202644.7%41%5.1%4.1%4%0.99%
Mar 202648.9%36.4%5.5%4.5%3.6%1.1%
Apr 202652%33.5%5.9%3.9%3.8%0.94%
May 202652%33.5%5.9%3.9%3.8%0.94%
Jun 202654.3%30.6%6.1%4.1%4%0.98%
Jul 202646.4%37.7%6.4%4.3%4.2%1%
Aug 202649.8%34.3%6.8%4.6%3.7%0.9%
Sep 202648.7%37.7%5.5%3.7%3.6%0.88%

This month’s ranking, September 2026

  1. 1.Electrolux

    48.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Smeg

    37.7%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +3.3 points.

  3. 3.Bosch

    5.5%

    Held 3rd. 169K estimated branded searches, -17.6% vs prior month. Share -1.3 points.

  4. 4.Miele

    3.7%

    Held 4th. 113K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.Westinghouse

    3.6%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fisher & Paykel

    0.88%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among oven and cooktop brands worldwide?

In September 2026, Electrolux was the most searched among oven and cooktop brands worldwide, with an estimated 1.5M branded searches and 48.7% estimated Share of Search within this set. Smeg is in 2nd place, 11.1 percentage points behind at 37.7% Share of Search.

Global oven and cooktop brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electrolux47.3% → 48.7%54.3%Jun 202644.7%Feb 20261st
Smeg37.3% → 37.7%41.6%Jan 202630.6%Jun 20262nd
Bosch6.5% → 5.5%6.8%Aug 20264.1%Nov 20253rd
Miele3.6% → 3.7%5%Dec 20253.6%Oct 20255th → 4th
Westinghouse4.3% → 3.6%4.3%Oct 20253.3%Nov 20254th → 5th
Fisher & Paykel1% → 0.88%1.1%Mar 20260.8%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among oven and cooktop brands worldwide increased from 47.3% to 48.7%.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among oven and cooktop brands worldwide decreased from 6.5% to 5.5%.
  • Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among oven and cooktop brands worldwide decreased from 4.3% to 3.6%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among oven and cooktop brands worldwide peaked at 54.3% in June 2026 and was lowest at 44.7% in February 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among oven and cooktop brands worldwide peaked at 41.6% in January 2026 and was lowest at 30.6% in June 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among oven and cooktop brands worldwide peaked at 6.8% in August 2026 and was lowest at 4.1% in November 2025.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among oven and cooktop brands worldwide peaked at 5% in December 2025 and was lowest at 3.6% in October 2025.
  • Across the 12 months ending September 2026, Miele rose from 5th to 4th among oven and cooktop brands worldwide.
  • Across the 12 months ending September 2026, Westinghouse fell from 4th to 5th among oven and cooktop brands worldwide.
  • Across the 12 months ending September 2026, Smeg and Fisher & Paykel held steady: their estimated Share of Search among oven and cooktop brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for oven and cooktop brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among oven and cooktop brands worldwide, from 34.3% to 37.7%.

  2. In September 2026, Bosch lost estimated Share of Search among oven and cooktop brands worldwide, from 6.8% to 5.5%.

  3. In September 2026, Electrolux lost estimated Share of Search among oven and cooktop brands worldwide, from 49.8% to 48.7%.

  4. In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 4.6% to 3.7%.

  5. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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