How popular isMiele in search?
In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 4% estimated Share of Search among oven and cooktop brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electrolux53.6%Smeg36.6%
Miele4%
Westinghouse3.9%
Bosch0.97%
Fisher & Paykel0.97%
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Which oven and cooktop brands compete with Miele?
Share of Search by month for Electrolux, Smeg, Miele, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Miele | Westinghouse | Bosch | Fisher & Paykel |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 36.6% | 3.9% | 4.7% | 1.4% | 1.2% |
| Nov 2025 | 58.4% | 31.8% | 4.3% | 3.5% | 1.1% | 0.86% |
| Dec 2025 | 49.3% | 39.4% | 5.5% | 3.6% | 1.3% | 0.89% |
| Jan 2026 | 49.3% | 40.2% | 4.5% | 3.6% | 1.3% | 1.1% |
| Feb 2026 | 48.6% | 40.1% | 4.4% | 4.4% | 1.3% | 1.1% |
| Mar 2026 | 53.2% | 35.7% | 4.8% | 3.9% | 1.2% | 1.2% |
| Apr 2026 | 56.9% | 32.5% | 4.2% | 4.2% | 1.3% | 1% |
| May 2026 | 57% | 32.6% | 4.2% | 4.2% | 1% | 1% |
| Jun 2026 | 59.8% | 29.3% | 4.4% | 4.4% | 1.1% | 1.1% |
| Jul 2026 | 51.3% | 37.1% | 4.7% | 4.6% | 1.1% | 1.1% |
| Aug 2026 | 55.6% | 33.3% | 5% | 4.1% | 1% | 1% |
| Sep 2026 | 53.6% | 36.6% | 4% | 3.9% | 0.97% | 0.97% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 1.5M | 0% | -2 points | |
| 2, held 2nd | 36.6% | 1M | +13.9% | +3.3 points | |
| 3, held 3rd | 4% | 111K | -18.4% | -1.1 points | |
| 4, held 4th | 3.9% | 110K | 0% | -0.1 points | |
| 5, held 5th | 0.97% | 27.1K | 0% | 0 points | |
| 6, held 6th | 0.97% | 27.1K | 0% | 0 points |
53.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.
2.
36.6%
Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.3 points.
3.
Miele4%
Held 3rd. 111K estimated branded searches, -18.4% vs prior month. Share -1.1 points.
3.9%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Bosch0.97%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.97%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Miele and its closest rivals
Every comparison with Miele
42 comparisons
- BISSELL vs Miele
- Dreame vs Miele
- Dyson vs Miele
- Electrolux vs Miele
- iRobot vs Miele
- Miele vs Roborock
- Miele vs SEBO
- Miele vs Shark
- DeWalt vs Miele
- Hoover vs Miele
- LG vs Miele
- Midea vs Miele
- Miele vs Ryobi
- Miele vs Samsung
- Black and Decker vs Miele
- KitchenAid vs Miele
- GE Profile vs Miele
- Miele vs Whirlpool
- Bosch vs Miele
- Alpicool vs Miele
- Beko vs Miele
- Brass Monkey vs Miele
- Braun vs Miele
- Breville vs Miele
- Cascade vs Miele
- Cuisinart vs Miele
- Dometic vs Miele
- Finish vs Miele
- Fisher & Paykel vs Miele
- Haier vs Miele
- Hisense vs Miele
- Jura vs Miele
- Miele vs Nespresso
- Miele vs Oxo
- Miele vs Seventh Generation
- Miele vs SKOPE
- Miele vs Smeg
- Miele vs Westinghouse
- Miele vs Siemens
- Eufy vs Miele
- Method vs Miele
- Chef vs Miele
How has branded search demand for Miele changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among oven and cooktop brands worldwide peaked at 5.5% in December 2025 and was lowest at 3.9% in October 2025.
- Across the 12 months ending September 2026, Miele rose from 4th to 3rd among oven and cooktop brands worldwide.
How did search popularity change for oven and cooktop brands worldwide in September 2026?
6 changes
In September 2026, Smeg gained estimated Share of Search among oven and cooktop brands worldwide, from 33.3% to 36.6%.
In September 2026, Electrolux lost estimated Share of Search among oven and cooktop brands worldwide, from 55.6% to 53.6%.
In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 5% to 4%.
Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Miele compete?
How is Miele measured?
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- miele com
- miele vacuum
- vacuum miele
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Is Miele your brand?
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