Brandwave

Dometic vs Miele:Which is searched more?

In September 2026, Dometic and Miele were level on Share of Search among fridge brands worldwide, with an estimated 116K versus 113K branded searches, at 2% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among fridge brands worldwide in September 2026Which is more popular in search, Dometic or Miele?
Dometic2%116K searches
vs
Miele2%113K searches

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Which is more popular in search, Dometic or Miele?

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dometic and Miele among fridge brands worldwide, by month

Share of Search by month for Dometic, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseHaierBekoLGSamsungBoschBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202523.5%18.5%12.9%9.2%8.6%8.2%7.1%3.2%2.3%1.8%1.8%2.1%0.52%0.35%0.05%
Nov 202530.3%18.7%13.5%7.6%7.4%6%5.8%2.3%2%1.3%2.3%1.8%0.45%0.3%0.04%
Dec 202523.2%21.1%12.7%10.2%8.5%6.8%6.1%2.6%2.4%1.3%2.6%1.7%0.42%0.28%0.04%
Jan 202623.1%21.4%12.7%9%8.5%8%6.1%2.6%2.3%1.5%2.1%1.7%0.51%0.34%0.04%
Feb 202622.4%20.5%12.3%8.8%8.2%9.4%6.9%2.6%2.2%1.7%2.1%2%0.5%0.41%0.05%
Mar 202624.9%18.5%11.2%9.3%7.5%10.2%6.2%2.8%2.4%1.9%2.3%1.8%0.55%0.37%0.06%
Apr 202626.1%16.9%11.7%11.5%7.8%7.5%6.1%3%2.5%2%2%1.9%0.47%0.39%0.08%
May 202625.4%16.4%13.9%11.2%7.6%7.3%5.9%2.9%2.4%2.4%1.9%1.9%0.46%0.38%0.09%
Jun 202624.6%13.8%16.4%10.8%9%7.1%5.8%2.8%2.8%2.3%1.8%1.8%0.44%0.36%0.11%
Jul 202621.3%17.3%14.4%9.8%9.6%7.5%6.6%2.9%3%2.6%2%1.9%0.47%0.39%0.14%
Aug 202625.6%17.6%11.5%8.2%7.7%8.7%7.2%3.5%2.4%2.4%2.4%1.9%0.46%0.38%0.11%
Sep 202626.1%20.2%11.7%8.3%7.8%7.4%6.1%2.9%2.5%2%2%1.9%0.47%0.32%0.06%

How has the Dometic and Miele comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Miele took it in November 2025, Dometic took it in April 2026.
  • Across the 12 months ending September 2026, Dometic’s estimated Share of Search among fridge brands worldwide moved from 1.8% to 2%, and its estimated monthly branded searches moved from 115K to 116K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among fridge brands worldwide moved from 1.8% to 2%, and its estimated monthly branded searches held steady at 113K.

How did search popularity change for fridge brands worldwide in September 2026?

Neither Dometic nor Miele moved beyond provider rounding among fridge brands in September 2026.

Other head-to-heads among fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Dometic’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dometic

3 branded search terms

  • dometic
  • dometic cfx
  • dometic fridge

Miele

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

How the Brand Demand Index is measured

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