Haier vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Haier among fridge brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Haier’s 478K, and held a 20.2% Share of Search versus Haier’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haier or Smeg?
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Haier. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Hisense | Haier | Beko | LG | Samsung | Bosch | Brass Monkey | Dometic | Miele | Westinghouse | Fisher & Paykel | SKOPE | Alpicool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 18.5% | 12.9% | 9.2% | 8.6% | 8.2% | 7.1% | 3.2% | 2.3% | 1.8% | 1.8% | 2.1% | 0.52% | 0.35% | 0.05% |
| Nov 2025 | 30.3% | 18.7% | 13.5% | 7.6% | 7.4% | 6% | 5.8% | 2.3% | 2% | 1.3% | 2.3% | 1.8% | 0.45% | 0.3% | 0.04% |
| Dec 2025 | 23.2% | 21.1% | 12.7% | 10.2% | 8.5% | 6.8% | 6.1% | 2.6% | 2.4% | 1.3% | 2.6% | 1.7% | 0.42% | 0.28% | 0.04% |
| Jan 2026 | 23.1% | 21.4% | 12.7% | 9% | 8.5% | 8% | 6.1% | 2.6% | 2.3% | 1.5% | 2.1% | 1.7% | 0.51% | 0.34% | 0.04% |
| Feb 2026 | 22.4% | 20.5% | 12.3% | 8.8% | 8.2% | 9.4% | 6.9% | 2.6% | 2.2% | 1.7% | 2.1% | 2% | 0.5% | 0.41% | 0.05% |
| Mar 2026 | 24.9% | 18.5% | 11.2% | 9.3% | 7.5% | 10.2% | 6.2% | 2.8% | 2.4% | 1.9% | 2.3% | 1.8% | 0.55% | 0.37% | 0.06% |
| Apr 2026 | 26.1% | 16.9% | 11.7% | 11.5% | 7.8% | 7.5% | 6.1% | 3% | 2.5% | 2% | 2% | 1.9% | 0.47% | 0.39% | 0.08% |
| May 2026 | 25.4% | 16.4% | 13.9% | 11.2% | 7.6% | 7.3% | 5.9% | 2.9% | 2.4% | 2.4% | 1.9% | 1.9% | 0.46% | 0.38% | 0.09% |
| Jun 2026 | 24.6% | 13.8% | 16.4% | 10.8% | 9% | 7.1% | 5.8% | 2.8% | 2.8% | 2.3% | 1.8% | 1.8% | 0.44% | 0.36% | 0.11% |
| Jul 2026 | 21.3% | 17.3% | 14.4% | 9.8% | 9.6% | 7.5% | 6.6% | 2.9% | 3% | 2.6% | 2% | 1.9% | 0.47% | 0.39% | 0.14% |
| Aug 2026 | 25.6% | 17.6% | 11.5% | 8.2% | 7.7% | 8.7% | 7.2% | 3.5% | 2.4% | 2.4% | 2.4% | 1.9% | 0.46% | 0.38% | 0.11% |
| Sep 2026 | 26.1% | 20.2% | 11.7% | 8.3% | 7.8% | 7.4% | 6.1% | 2.9% | 2.5% | 2% | 2% | 1.9% | 0.47% | 0.32% | 0.06% |
How has the Haier and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide moved from 9.2% to 8.3%, and its estimated monthly branded searches moved from 585K to 478K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among fridge brands worldwide moved from 18.5% to 20.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for fridge brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.6% to 20.2%.
In September 2026, Haier rose from 5th to 4th among fridge brands worldwide.
Other head-to-heads among fridge brands
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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