Brandwave

How popular isHaier in search?

In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 8.3% estimated Share of Search among fridge brands worldwide and is ranked 4th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux26.1%
  2. Smeg20.2%
  3. Hisense11.7%
  4. Haier8.3%
  5. Beko7.8%
  6. LG7.4%
  7. Samsung6.1%
  8. Bosch2.9%
  9. Brass Monkey2.5%
  10. Dometic2%
  11. +5 more
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Which fridge brands compete with Haier?

Haier against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Haier, Beko, LG, Samsung, Bosch, Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseHaierBekoLGSamsungBoschBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202523.5%18.5%12.9%9.2%8.6%8.2%7.1%3.2%2.3%1.8%1.8%2.1%0.52%0.35%0.05%
Nov 202530.3%18.7%13.5%7.6%7.4%6%5.8%2.3%2%1.3%2.3%1.8%0.45%0.3%0.04%
Dec 202523.2%21.1%12.7%10.2%8.5%6.8%6.1%2.6%2.4%1.3%2.6%1.7%0.42%0.28%0.04%
Jan 202623.1%21.4%12.7%9%8.5%8%6.1%2.6%2.3%1.5%2.1%1.7%0.51%0.34%0.04%
Feb 202622.4%20.5%12.3%8.8%8.2%9.4%6.9%2.6%2.2%1.7%2.1%2%0.5%0.41%0.05%
Mar 202624.9%18.5%11.2%9.3%7.5%10.2%6.2%2.8%2.4%1.9%2.3%1.8%0.55%0.37%0.06%
Apr 202626.1%16.9%11.7%11.5%7.8%7.5%6.1%3%2.5%2%2%1.9%0.47%0.39%0.08%
May 202625.4%16.4%13.9%11.2%7.6%7.3%5.9%2.9%2.4%2.4%1.9%1.9%0.46%0.38%0.09%
Jun 202624.6%13.8%16.4%10.8%9%7.1%5.8%2.8%2.8%2.3%1.8%1.8%0.44%0.36%0.11%
Jul 202621.3%17.3%14.4%9.8%9.6%7.5%6.6%2.9%3%2.6%2%1.9%0.47%0.39%0.14%
Aug 202625.6%17.6%11.5%8.2%7.7%8.7%7.2%3.5%2.4%2.4%2.4%1.9%0.46%0.38%0.11%
Sep 202626.1%20.2%11.7%8.3%7.8%7.4%6.1%2.9%2.5%2%2%1.9%0.47%0.32%0.06%

  1. 1.Electrolux

    26.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smeg

    20.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.6 points.

  3. 3.Hisense

    11.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Haier

    8.3%

    Moved from 5th to 4th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Beko

    7.8%

    Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.LG

    7.4%

    Moved from 4th to 6th. 427K estimated branded searches, -16.8% vs prior month. Share -1.3 points.

  7. 7.Samsung

    6.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  8. 8.Bosch

    2.9%

    Held 8th. 169K estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  9. 9.Brass Monkey

    2.5%

    Held 9th. 145K estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  10. 10.Dometic

    2%

    Held 10th. 116K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  11. 11.Miele

    2%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  12. 12.Westinghouse

    1.9%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.47%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.SKOPE

    0.32%

    Held 14th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  15. 15.Alpicool

    0.06%

    Held 15th. 3.6K estimated branded searches, -45.5% vs prior month. Share 0 points.

Compare search popularity between Haier and its closest rivals

Every comparison with Haier

How has branded search demand for Haier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide decreased from 9.2% to 8.3%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide peaked at 11.5% in April 2026 and was lowest at 7.6% in November 2025.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.6% to 20.2%.

  2. In September 2026, Electrolux gained estimated Share of Search among fridge brands worldwide, from 25.6% to 26.1%.

  3. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 8.7% to 7.4%.

  4. In September 2026, Samsung lost estimated Share of Search among fridge brands worldwide, from 7.2% to 6.1%.

  5. In September 2026, Bosch lost estimated Share of Search among fridge brands worldwide, from 3.5% to 2.9%.

  6. In September 2026, Beko rose from 6th to 5th among fridge brands worldwide.

Where does Haier compete?

Haier is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands5th of 127.5%Show ranking
Fridge brands4th of 158.3%Shown above
Home appliance brands3rd of 1010%Show ranking
Freestanding oven brands3rd of 812.3%Show ranking
Deep freezer brands3rd of 418.7%Show ranking
Laundry appliance brands2nd of 519.3%Show ranking
Refrigerator double door brands2nd of 519.3%Show ranking
Fridge freezer brands2nd of 619.6%Show ranking
Upright freezer brands2nd of 521.8%Show ranking
Mini fridge brands2nd of 526.4%Show ranking
Chest freezer brands2nd of 329.9%Show ranking
Bar fridge brands2nd of 430.1%Show ranking
Dishwasher brands1st of 630.6%Show ranking
Wine fridges1st of 665.8%Show ranking
Beverage cooler brands1st of 575.9%Show ranking

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • haier
  • haier washer

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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